Beatrice Manzoni

Beatrice Manzoni is an Associate Professor of Practice in the Leadership, Organization & Human Resources Knowledge Group at SDA Bocconi School of Management. She is the Program Director of the HR Management and People Management Executive Open Market programs. She coordinated the Executive Master in Strategic Human Resources Management from 2008 to 2014.

Her research focuses on four areas: 1) fostering creativity and innovation at the individual, team and organizational level; 2) understanding and managing generational differences (values, working styles, learning styles, relationship with technology) in the workplace; 3) managing people and designing employee experiences and HR processes, with a specific focus on creative industries; 4) designing and implementing effective learning experiences, leveraging on innovative learning models and methods.

Her works have been published in European Management Review, the Scandinavian Journal of Management, the International Journal of Arts Management, Harvard Business Review Italia and Economia & Management and in edited books published by Routledge, Springer, Wiley and Egea. She is also the author of several peer-reviewed teaching cases published in The Case Centre.

At Università Bocconi, she is head of the “Project and team management” and “The transformation of cultural sector and art market” courses of the Economics and Management in Arts, Culture, Media and Entertainment program. She is a Visiting Professor at IMT School of Advanced Studies in Lucca within the PhD program in “Analysis and Management of Cultural Heritage”. In 2008 she was a Visiting Professor at Fudan University in China. She takes part in international academic conferences, such as EGOS (European Group of Organisation Studies) and ARCOM (Association of Researchers in Construction Management).

Beatrice earned a BSc and MSc in Economics and Management in Arts, Culture, Media and Entertainment from Università Bocconi, a BSc in Architecture from the Politecnico di Milano and a PhD in Construction and Project Management from University College London (UCL). She has also attended professional courses, such as Coaching (International Coach Academy, 2020), Leading for Creativity (IDEO, 2018), Constructive Collaboration (Kellogg School of Management, 2014) and the Art & Craft of Discussion Leadership Workshop (Harvard Business School, 2011). In 2018 she won the Teaching Innovation Award at Università Bocconi.

Teaching domains

• Team Management
• Leadership
• HR Management Practices
• Management of Creativity

Publications

Books

• Caporarello L., Manzoni B., Bigi M. (forthcoming) Elearning effectiveness from a students’ perspective: an empirical study. In Rossignoli C., Virili F., Za S. (Eds) Digital technology and organizational change: Reshaping technology, people, and organizations towards a global society, Springer
• Manzoni B., Volker L., Smyth H. (2016) Embracing paradoxes to manage architectural competitions. In Andersson J. E., Bloxham Zettersten G., Rönn M. (Eds) The architectural competition as institution and process, Royal Institute of Technology in cooperation with Kulturlandskapet, pp. 343-360
• Manzoni B., Raffaglio M. (Eds) (2014) HR Management. Far crescere le persone per far crescere il business, Egea
• Manzoni B., Caporarello L., Saviozzi F. (2014) L’architetto. Sette sfide manageriali per la crescita professionale, Egea 
• Ruta C.D., Manzoni B. (2014) City Capacity Building: Preparing to Exploit the Legacy of a Large-Scale Sports Event. The Case of Valencia and the 2007 America’s Cup. In Holt R., Ruta C.D. (Eds) The Routledge Handbook of Sport and Legacy: Meeting the Challenge of Major Sport Events, Routledge
• Manzoni B. (2012) Flessibilità e office layout: progettare e implementare una workspace strategy, in Cuomo S., Mapelli A. (Eds.) La Flessibilità paga. Misurare in base ai risultati e non al tempo, Egea, 199-212
• Manzoni B. (2011) Research on architectural competitions. A systematic review. In Forlati S., Isopp A. (Eds.), Wonderland Manual for Emerging Architects, Springer, 332-335
• Manzoni B. (2011) Competitions in Italy. In Forlati S., Isopp A. (Eds.), Wonderland Manual for Emerging Architects, Springer, 310
• Manzoni B. (2011) Equipping Project Teams for Competitions. Architecture Practices in the Italian Market, in Smyth H. (Eds.), Managing the Professional Practices, Wiley and Sons, 125-142
• Manzoni B. (2011) Comment to Squaring the Circle: Delivering International Services Locally by Larry Malcic. In Smyth H. (Eds.), Managing the professional practice in the built environment, Wiley and Sons, 215-218
• Manzoni B. (2011), Le PBE nell’architettura: team di progetto e concorsi, in Biffi A. (Eds.), Project Based Enterprise. Pensare e agire per progetti, Egea, 325-348

Articles

• Manzoni B., Caporarello L. (forthcoming) Managing creative firms’ leveraging paradoxes: the case of Studio Libeskind, International Journal of Arts Management
• Manzoni B., Volker L. (2017) Paradoxes and management approaches of competing of work in creative professional service firms, Scandinavian Journal of Management
• Manzoni B., Raffaglio M., Biffi I. (2016) The performance management system of Autoguidovie, The Case Centre
• Manzoni B., Caporarello L., Saviozzi F. (2016) Managerial challenges in professional service firms. The experience of Lombardini22, The Case Centre
• Manzoni B., Caporarello L., Magni M., Paolino E. (2015) The business relationship manager in UBIS: an integration role?, The Case Centre
• Manzoni B., Saviozzi F., Caporarello L. (2014) Design e Management: affinità elettive, relazioni pericolose o c’eravamo tanto amati? Economia & Management
• Manzoni B., Inversini M., Salvemini S. (2014) Daniel Boulud: the making of a successful creative individual business model, International Journal of Arts Management
• Manzoni B., Ondoli C. (2013) Back to school. Evoluzione manageriale e ruolo dei programmi executive MBA, Economia & Management
• Manzoni B., Inversini M., Salvemini S. (2012) Daniel Boulud: from chef to CEO. Managing paradoxes for a growing haute cusiness business, The Case Centre
• Manzoni B., Caporarello L., Salvemini S. (2012) Negli studi di architettura, c''è spazio per il manager? Parliamone con professionisti ed esperti di settore, Economia & Management
• Caporarello L., Manzoni B. (2012) The paradox of project performance. Team and project dynamics in the new Scottish Parliament’s case, The Case Centre
• Manzoni B. (2011) Concorsi di architettura: creatività e progetto, ma non solo, Modulo, 372, 3-5, 2011
• Manzoni B., Caporarello L. (2011) Architetto: la difficile sfida di conciliare il management del fare con il fare management, Modulo, 371, 653-656
• Manzoni B., Cappetta R., Salvemini S. (2010) Value drivers for cultural events. Empirical evidence from Italy. International Journal of Arts Management, 12, 2, 2010
• Manzoni B. (2010) Santa & Cole: growing with design, designing growth, The Case Centre