Bart de Langhe

Bart De Langhe is Associate Professor of Marketing at ESADE (Barcelona, Spain). He obtained a Ph.D. in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands) and Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium). Before joining ESADE he was on the faculty for six years at the Leeds School of Business, University of Colorado-Boulder (USA). He has had visiting positions at the Booth School of Business in Chicago, the Rotterdam School of Management, and the Catholic University of Leuven.

Bart''s research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics, and statistics. He has published articles in leading academic journals in marketing and management, such as Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His work is featured regularly in popular outlets, such as Harvard Business Review, The Wall Street Journal, and The New York Times. In 2017, he was recognized by the Marketing Science Institute as one of the most promising young scholars in marketing.

Bart lives in Barcelona with his spouse and two children. Being a good Belgian citizen, he loves beer, food, and riding his bike.

Areas of interest

• Consumer and managerial judgment and decision making; Behavioral economics

Education

• Doctor of Philosophy - PhD Rotterdam School of Management, Erasmus University (2006 — 2011)
• Bachelor and Master degree KU Leuven (2001 — 2006)
• Master in Psychology Katholieke Universiteit Leuven (2001 — 2006)

Selected publications

Andre, Q., Reinholtz, N. & De Langhe, Bart (2022). Can consumers learn price dispersion? Evidence for dispersion spillover across categories. Journal of Consumer Research, 48 (5), pp. 756-774.

Andre, Q. & De Langhe, Bart (2021). No evidence for loss aversion disappearance and reversal in Walasek and Stewart (2015). Journal of Experimental Psychology: General, 150 (12), pp. 2659-2665.

Reinholtz, N., Fernbach, P. M. & De Langhe, Bart (2021). Do people understand the benefit of diversification?. Management Science, 67 (12), pp. 7322-7343.

Andre, Q. & De Langhe, Bart (2021). How (not) to test theory with data: Illustrations from Walasek, Mullett and Stewart (2020). Journal of Experimental Psychology: General, 150 (12), pp. 2671-2674.

De Langhe, Bart & Puntoni, S. (2021). Leading with decision-driven data analytics. MIT Sloan Management Review, 62 (3), pp. 14-16.

De Langhe, Bart & Puntoni, S. (2021, 01 de February). Facebook's misleading campaign against Apple's privacy policy.

De Langhe, Bart & Schley, D. R. (2020). System 1 is not scope insensitive: A new, dual-process account of subjective value. Journal of Consumer Research, 47 (4), pp. 566-587.

De Langhe, Bart (2020, 01 de December). Covid-19 vaccine trials are a case study on the challenges of data literacy.

De Langhe, Bart & Fernbach, P. M. (2019). The dangers of categorical thinking. Harvard Business Review, 97 (5), pp. 80-91.

Long, A.R., Fernbach, P. M. & De Langhe, Bart (2018). Circle of incompetence: Sense of understanding as an improper guide to investment risk. Journal of Marketing Research, 55 (4), pp. 474-488.

De Langhe, Bart, Puntoni, S., Larrick, R. & Davenport, T. H. (2018). Linear thinking in a nonlinear world. In T. H. Davenport, T. C. Redman, R. Ashkenas, M. Li, M. Kassengaliyeva & R. Perkins, HBR guide to data analytics basics for managers, pp. 131-154. Harvard Business Review Press.

De Langhe, Bart, Puntoni, S. & Larrick, R. (2017). Linear thinking in a nonlinear world. Harvard Business Review, 95 (3), pp. 130-139.

De Langhe, Bart (2016). The marketing manager as an intuitive statistician. Journal of Marketing Behavior, 2 (2-3), pp. 101-127.

De Langhe, Bart & Puntoni, S. (2016). Productivity metrics and consumers' misunderstanding of time savings. Journal of Marketing Research, 53 (3), pp. 396-406.

De Langhe, Bart, Fernbach, P. M. & Lichtenstein, D. R. (2016). Navigating by the stars: Investigating the actual and perceived validity of online user ratings. Journal of Consumer Research, 42 (6), pp. 817-833.

De Langhe, Bart, Fernbach, P. M. & Lichtenstein, D. R. (2016). Star Wars: Response to Simonson, Winer/Fader, and Kozinets. Journal of Consumer Research, 42 (6), pp. 850-857.

De Langhe, Bart & Puntoni, S. (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), pp. 1137-1163.

De Langhe, Bart, van Osselaer, S. M., Puntoni, S. & McGill, A. L. (2014). Fooled by heteroscedastic randomness: Local consistency breeds extremity in price-based quality inferences. Journal of Consumer Research, 41 (4), pp. 978-994.

De Langhe, Bart, van Osselaer, S. M. & Wierenga, B. (2011). The effects of process and outcome accountability on judgment process and performance. Organizational Behavior and Human Decision Processes, 115 (2), pp. 238-252.

De Langhe, Bart, Puntoni, S., Fernandes, D. & van Osselaer, S. M. (2011). The anchor contraction effect in international marketing research. Journal of Marketing Research, 48 (2), pp. 366-380.

Puntoni, S., De Langhe, Bart & van Osselaer, S. M. (2009). Bilingualism and the emotional intensity of advertising language. Journal of Consumer Research, 35 (6), pp. 1012-1025.