Bart Bronnenberg

Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a Professor of Marketing at the Graduate School of Business of Stanford University (on unpaid leave) and a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), and the University of California, Los Angeles (1998-2007) .

Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, the 2003 and 2016 John D.C. Little Best Paper Award, and the 2020 INFORMS long term impact award. He was also awarded a 2010-2015 Vici grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.

Education

• Doctor of Philosophy (PhD) INSEAD (1990 — 1994)
• Master of Science (MSc) INSEAD (1990 — 1992)
• Master of Science (MSc) Twente University (1982 — 1987)

Companies

• Professor of Marketing Tilburg University (2018)
• Research Fellow (IO) Centre for Economic Policy Research (2015)
• Professor Stanford University Graduate School of Business (2017 — 2018)
• Professor Tilburg University (2007 — 2017)
• Professor UCLA (1998 — 2007)
• Assistant Professor The University of Texas at Austin (1994 — 1998)