Barbara Martinez

As the national practice leader, drug solutions in Canada Life’s Toronto office, Barb Martinez supports sales offices across Canada on prescription drug management initiatives. She plays a key role in supporting advisors and their plan sponsor clients, including designing and managing drug benefits plans with Canada Life drug solutions programs.

Martinez joined Canada Life in 2012 after 10 years at Mercer, where she led the Canadian drug benefits consulting team. She’s a regular speaker at industry forums and a frequent commentator on employer drug programs. Her past experience also includes 13 years in the pharmaceutical industry, where she worked in sales and marketing as well as government and professional affairs.