Banwari Mittal

Banwari Mittal holds an MBA from IIMA and a Ph.D. in marketing from the University of Pittsburgh. A professor of marketing, Mittal has taught at SUNY, Buffalo, the University of Miami, the University of New South Wales (Sydney, Australia), and Northern Kentucky University (current affiliation).

His research has been published in such journals as Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Economic Psychology, Psychology & Marketing, Journal of Consumer Behaviour, and Marketing Theory. He has served as Associate Editor for Journal of Business Research (2000-2004). He has coauthored three books: ValueSpace (McGraw-Hill 2001, with Jag Sheth), “Consumer Psychology/Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace” (with Jill Avery, Robert Kozinets, Priya Raghubir, and Arch Woodside; 2007, 2010, 2013, 2016, 2021); and Consumer Psychology—A Modernistic Explanation (2021). He is also the author of two popular interest books: 50 Faces of Happy (2020) and Voices from Behind the Mask (2021).

Education

• Doctor of Philosophy (Ph.D.) University of Pittsburgh - Joseph M. Katz Graduate School of Business
• Master of Business Administration (MBA) Indian Institute of Management, Ahmedabad

Companies

• Freelance Author 50FacesofHappy.com (2020)
• Professor Northern Kentucky University (2010)
• CEO BanMittal.com (2001)
• Professor of Marketing and Consumer Psychology Northern Kentucky University (2001)
• AUTHOR AND LISTENER 50facesOfHappy.com (2000)
• Professor Northern Kentucky University; ValueSpace, Inc. (2000 — 2021)
• CEO -- myvaluespace.com ValueSpace (2001 — 2014)
• Visiting Professor University of New South Wales (2004 — 2004)
• Visiting Professor University of Miami (1994 — 1995)