Aybars Tuncdogan

Aybars Tuncdogan is a Lecturer in Marketing at King’s Business School, King’s College London. Currently, he lectures on ‘Digital Marketing’ and ‘Research in Marketing’ at the Marketing department, and on ‘Digital Political Marketing’ at the War Studies department. In the past, he also taught modules such as Advertising and Integrated Marketing Communications, Marketing Decision-Making, MSc Research Clinic, Strategic Business Planning and Organizational Dynamics at different institutions.

Prior to joining King’s College London, he worked as a lecturer in Marketing & Strategy at Cardiff University. He completed his PhD at the Rotterdam School of Management, Erasmus University with his thesis entitled “Decision Making and Behavioral Strategy: The Role of Regulatory Focus in Corporate Innovation Processes.” Previously, he finished his MPhil in Business Research (with distinction) also at Erasmus University, and his Bachelor’s degree (with college honours) at Earlham College, with a double major in Computer Science and Business Management.

His research employs psychological constructs for the purpose of understanding how we can explain, predict and shape managers’, consumers’ and collectives’ (e.g., teams, organizations, consumer tribes) strategic decisions. In line with this goal, he has concentrated on traits and trait-like chronic individual differences governing behaviour and their interactions with environmental elements. Likewise, he is interested in the applications of artificial intelligence in marketing decision-making. His papers on individual differences and regulatory focus have been published in Leadership Quarterly, his research on exploratory innovation has appeared in Long Range Planning, and his research on psychological antecedents of attraction to novel food items (food neophilia) has appeared in Personality and Individual Differences. He has also been co-editing – with Adam Lindgreen, Frans van den Bosch and Henk Volberda – a book entitled “Handbook of Strategic Renewal: Core Concepts, Antecedents and Micro-Foundations” (to be published by Routledge). Furthermore, he contributes to the pedagogical literature and helps to develop new teaching techniques. For instance, his paper entitled “Using the inquiry-based learning approach to enhance student innovativeness: A conceptual model” has recently appeared in Teaching in Higher Education.

Dr Tuncdogan is also a member of several professional bodies and serves as a peer reviewer for numerous academic journals, including Industrial Marketing Management, Journal of Management Studies, Leadership Quarterly, Organization Studies, Journal of Product Innovation Management and IEEE Transactions on Engineering Management among others. In addition, he is a Fellow of the Higher Education Academy, a committee member of the British Academy of Management’s marketing group and an editorial review board member of Industrial Marketing Management.

Research Interests

• Consumer Psychology
• Managerial Psychology
• Marketing Strategy

Research Groups

Marketing

Teaching

• Digital Marketing
• Research in Marketing
• Digital Political Marketing

Fellow of Higher Education Academy and Committee Member of British Academy of Management’s marketing group