Ashok Lalwani

Areas of Expertise

The Role of Cultural Values in Consumer Behavior, Behavioral Aspects of Pricing

Academic Degrees

• Ph.D. in Business Administration (Marketing), University of Illinois, Urbana-Champaign, 2006
• M.S. in Marketing, University of Florida, Gainesville, 2002
• M.S. in Management (Marketing), National University of Singapore, Singapore, 1999
• B. Tech., Indian Institute of Technology (I.I.T.), New Delhi, 1994

Professional Experience

• Associate Professor of Marketing, Indiana University, Bloomington, 2011-present
• Assistant Professor of Marketing, University of Texas, San Antonio, 2006-2011
• Instructor of Marketing, University of Illinois, Urbana-Champaign, 2005
• Lecturer of Marketing, Temasek Business School, Temasek Polytechnic, Singapore, 1998-2000
• Marketing Officer, Vardhman Spinning Mills Ltd., New Delhi, India, 1994-1996

Awards, Honors & Certificates

• Individual Research Award, Institute for Advanced Study, Indiana University, Bloomington, 2016-2018
• Collaborative Fellowship Award, Institute for Advanced Study, Indiana University, Bloomington, 2016-2018
• Listed in "Who''s Who in Academia," 2016 (honorable mention)
• Eli Lilly and Company Faculty Fellow, Kelley School of Business, Indiana University, Bloomington, 2014-2015
• A paper co-authored by Ashok Lalwani titled "You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments" was identified by the Marketing Science Institute as one of eleven most impactful, "must-read" articles in Marketing, 2014
• Trustees Teaching Award, Indiana University, Bloomington, 2014 (winner)
• Trustees Teaching Award, Indiana University, Bloomington, 2013 (finalist)
• Listed in "Who''s Who of Professionals and Executives," 2013
• Innovative Teaching Award, Indiana University, Bloomington, 2012 (nominee)
• A paper co-authored by Ashok Lalwani titled "The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research" was the top 20 most cited articles in Journal of Consumer Psychology, 2006-2011
• Listed in "Who''s Who in America," 2007, 2008, 2009, 2011.
• President''s Distinguished Award for Research Achievement, University of Texas, San Antonio, 2010
• Dean''s Research Excellence Award, College of Business, University of Texas, San Antonio, 2010
• Summer Grant, University of Texas, San Antonio, 2006, 2007, 2008, 2009, 2010
• Listed in "Who''s Who in the World," 2007, 2008
• Faculty Research Award, University of Texas, San Antonio, 2006-2007
• Listed in "Who''s Who in Business Academia," 2007 onwards
• Listed in "Who''s Who in Business Education," 2007 onwards
• Sheth-Sudman Award for Excellence in Teaching, University of Illinois, Urbana-Champaign, 2006 (winner)
• Nominated to the Beta Gamma Sigma Honor Society, 2006 onwards
• ZIBS Doctoral Dissertation Competition, Zyman Institute of Brand Sciences, Emory University, 2005 (honorable mention)
• List of Excellent Instructors (top 10% campus-wide rated as outstanding), University of Illinois, Urbana-Champaign, Summer 2005
• J.M. Jones Fellowship, University of Illinois, Urbana-Champaign, 2001-02; 2002-03; 2003-04; 2005-06
• Robert Ferber Award for Excellence in Research Winner, University of Illinois, Urbana-Champaign, (winner of the award twice, once in 2002-03 and then again in 2005-06)
• Richard D. and Anne Marie Irwin Fellowship, University of Illinois, Urbana-Champaign, 2004-05
• FMC Fellowship, University of Illinois, Urbana-Champaign, 2003-04; 2004-05
• Sheth-Sudman Award for Excellence in Research, University of Illinois, Urbana-Champaign, (winner of the award twice, once in 2003-04 and then again in 2004-05)
• SCP-Sheth Dissertation Proposal Competition, 2004 (winner)
• Alden G. Clayton Doctoral Dissertation Competition, Marketing Science Institute, Boston, MA, 2004 (honorable mention)
• Fellow, AMA-Sheth Doctoral Consortium, University of Minnesota, June, 2003
• Represented University of Illinois, Urbana-Champaign as a Presenter at Haring Symposium, Kelley School of Business, Indiana University, Bloomington, April, 2003
• Best Thesis Award, National University of Singapore, Singapore, 1999
• Teamwork Award, Temasek Polytechnic, Singapore, May, 1999
• Raffles Hotel Research Award for Best Master of Science Dissertation, 1998
• Research Scholarship, National University of Singapore, Singapore, 1996-97; 1997-98
• I.I.T. Scholarship, Indian Institute of Technology, New Delhi, 1990-91; 1991-92; 1992-93; 1993-94

Selected Publications

• Lalwani, Ashok K. and Jessie J. Wang (2018), “How Do Consumers’ Cultural Backgrounds and Values Influence Their Coupon Proneness?: A Multi-Method Investigation,” Journal of Consumer Research, forthcoming.
• Park, Hanyong, Ashok K. Lalwani, and David H. Silvera (2018), “The Impact of Resource Scarcity on Price-Quality Judgments,” Journal of Consumer Research, conditionally accepted.
• Han, DaHee, Ashok K. Lalwani, and Adam Duhachek (2017), “Power Distance Belief, Power, and Charitable Giving,” Journal of Consumer Research, 44 (1), 182-195. View Full Text 
• Lalwani, Ashok K., and Lura Forcum (2016), "Does a Dollar Get You a Dollar’s Worth of Merchandise?: The Impact of Power Distance Belief on Price-Quality Judgments," Journal of Consumer Research, 43 (2), 317-33. View Full Text
• Lalwani, Ashok K. and Sharon Shavitt (2013), “You Get What You Pay For?: Self-Construal Influences Price-Quality Judgments,” Journal of Consumer Research, 40 (2), 255-267. View Full Text
• Lalwani, Ashok K. and Sharon Shavitt (2012), "The Relationship between Gender and Cultural Orientation and its Implications for Advertising." Handbook of Research in International Advertising, Shintaro Okazaki (ed.), Cheltenham, UK: Edward Elgar Publishers, 455-470. View Full Text
• Lalwani, Ashok K. (2009), "The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding," Journal of Consumer Research, 36 (2), 305-316. View Full Text
• Lalwani, Ashok K. and Sharon Shavitt (2009) "The "Me" I Claim To Be: Cultural Self-Construal Elicits Self-Presentational Goal Pursuit," Journal of Personality and Social Psychology, 97 (1), 88-102. View Full Text
• Lalwani, Ashok K., L. J. Shrum, and Chi-Yue Chiu (2009), "Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self-Consciousness in Socially Desirable Responding," Journal of Personality and Social Psychology, 96 (4), 870-882. View Full Text
• Lalwani, Ashok K., May Lwin, and Pee Beng Ling (2009), "Does Audio-Visual Congruency in Advertisements Increase Persuasion?  The Role of Cultural Music and Products," Journal of Global Marketing, 22 (2), 139-153. View Full Text
• Lalwani, Ashok K., Sharon Shavitt, and Timothy Johnson (2006), "What is the Relation between Cultural Orientation and Socially Desirable Responding?," Journal of Personality and Social Psychology, 90 (1), 165-178. View Full Text
• Shavitt, Sharon, Ashok K. Lalwani, Jing Zhang, and Carlos Torelli (2006), "The Horizontal/Vertical Distinction in Cross-Cultural Consumer Research," Journal of Consumer Psychology, 16 (4), 325-342. View Full Text
• Shavitt, Sharon, Jing Zhang, Carlos Torelli, and Ashok K. Lalwani (2006), "Reflections on the Meaning and Structure of Horizontal and Vertical Individualism and Collectivism," Journal of Consumer Psychology, 16 (4), 358-363. View Full Text
• Lalwani, Ashok K., and Kent B. Monroe (2005), "A Re-examination of Frequency-Depth Effects in Consumer Price Judgments," Journal of Consumer Research, 32 (3), 480-485. View Full Text