Ashok Charan

Assoc Professor at NUS Institute of Systems Science


  • National University of Singapore
  • NUS Institute of Systems Science




NUS Institute of Systems Science

Education Qualifications

  • MBA, Marketing and Computer Science, Indian Institute of Management, Calcutta, India, 1986
  • BTech, Mechanical Engineering, Indian Institute of Technology, Delhi, India, 1981

Research Interest

  • Marketing Analytics
  • Business Simulation
  • Market Research
  • Data Integration
  • Loyalty Panels/consumer Panels/crm
  • Customer Satisfaction Research
  • Category Management And Retail Analytics

Academic Experience

  • Practice Associate Professor, National University of Singapore, 2009 - current
  • Adjunct Associate Professor, National University of Singapore, 2007 - 2009

Corporate Experience

  • Regional Area Client Director, Nielsen, Asia Pacific, 2007 - 2009
  • Managing Director, Nielsen, Singapore, 2004 - 2007
  • Executive Director, Nielsen, Singapore, 1999 - 2004
  • Associate Director, Nielsen, Singapore, 1995 - 1999
  • Manager, Nielsen, Singapore, 1994 - 1995
  • Business Research Manager, Hindustan Lever, India, 1990 - 1994
  • Manager, Business Development & Corporate Planning, Wipro, India, 1986 - 1990


  • Marketing Analytics (MBA, MSc - Business Analytics, BBA Honours)
  • Business Strategy Simulation (Executive MBA)

Societal Impact

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Think Business, Bizblogs - Redefining how we learn marketing, 31 August 2016

Courses Taught

Read about executive education

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