Ashok Charan

Education Qualifications

• MBA, Marketing and Computer Science, Indian Institute of Management, Calcutta, India, 1986
• BTech, Mechanical Engineering, Indian Institute of Technology, Delhi, India, 1981

Research Interest

• Marketing Analytics
• Business Simulation
• Market Research
• Data Integration
• Loyalty Panels/consumer Panels/crm
• Customer Satisfaction Research
• Category Management And Retail Analytics

Academic Experience

• Practice Associate Professor, National University of Singapore, 2009 - current
• Adjunct Associate Professor, National University of Singapore, 2007 - 2009

Corporate Experience

• Regional Area Client Director, Nielsen, Asia Pacific, 2007 - 2009
• Managing Director, Nielsen, Singapore, 2004 - 2007
• Executive Director, Nielsen, Singapore, 1999 - 2004
• Associate Director, Nielsen, Singapore, 1995 - 1999
• Manager, Nielsen, Singapore, 1994 - 1995
• Business Research Manager, Hindustan Lever, India, 1990 - 1994
• Manager, Business Development & Corporate Planning, Wipro, India, 1986 - 1990

Courses

• Marketing Analytics (MBA, MSc - Business Analytics, BBA Honours)
• Business Strategy Simulation (Executive MBA)

Societal Impact

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Think Business, Bizblogs - Redefining how we learn marketing, 31 August 2016