Ashok Charan

Assoc Professor at NUS Institute of Systems Science

Schools

  • National University of Singapore
  • NUS Institute of Systems Science

Expertise

Links

NUS Institute of Systems Science

Education Qualifications

  • MBA, Marketing and Computer Science, Indian Institute of Management, Calcutta, India, 1986
  • BTech, Mechanical Engineering, Indian Institute of Technology, Delhi, India, 1981

Research Interest

  • Marketing Analytics
  • Business Simulation
  • Market Research
  • Data Integration
  • Loyalty Panels/consumer Panels/crm
  • Customer Satisfaction Research
  • Category Management And Retail Analytics

Academic Experience

  • Practice Associate Professor, National University of Singapore, 2009 - current
  • Adjunct Associate Professor, National University of Singapore, 2007 - 2009

Corporate Experience

  • Regional Area Client Director, Nielsen, Asia Pacific, 2007 - 2009
  • Managing Director, Nielsen, Singapore, 2004 - 2007
  • Executive Director, Nielsen, Singapore, 1999 - 2004
  • Associate Director, Nielsen, Singapore, 1995 - 1999
  • Manager, Nielsen, Singapore, 1994 - 1995
  • Business Research Manager, Hindustan Lever, India, 1990 - 1994
  • Manager, Business Development & Corporate Planning, Wipro, India, 1986 - 1990

Courses

  • Marketing Analytics (MBA, MSc - Business Analytics, BBA Honours)
  • Business Strategy Simulation (Executive MBA)

Societal Impact

* This site has links to other websites as a convenience to our users. When you follow a link to one of these sites, we do not warrant the accuracy, reliability or timeliness of any information published by these external sites, nor endorses any content, viewpoints, products, or services linked from these systems. Links may become invalid, may expire, or may become misdirected at any time.*

Think Business, Bizblogs - Redefining how we learn marketing, 31 August 2016


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