Arun Lakshmanan

Education

• PhD, Indiana University
• MBA, Indian Institute of Foreign Trade, India
• BE, Bangalore University, India

Teaching

• Advertising and Promotion (Undergraduate, MBA)
• Consumer Behavior (Undergraduate, PhD)
• Consumer Insights (PMBA)

Research

• Consumer learning and memory
• Product usage
• Price cognition

Selected Publications

Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?,” forthcoming at Journal of Marketing Research.

Kang, Esther and Arun Lakshmanan (2018), “Narcissistic Goodness: How Mental Simulation Perspective Enhances Charity in Social Media Users,” Personality and Social Psychology Bulletin, 44(8), 1214-1227.

Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshmanan (2017). "Cyber-Empathic Design: A Data-Driven Framework for Product Design." Journal of Mechanical Design, 139 (September), 091401 (1-12).

Kang, Esther and Arun Lakshmanan (2017), “Role of Executive Attention in Consumer Learning with Background Music,” Journal of Consumer Psychology, 27(1), 35-48.

Kim, Junghan and Arun Lakshmanan (2015), “How Kinetic Property Shapes Novelty Perceptions,” Journal of Marketing, 79 (6), 94-111.

Lakshmanan, Arun and H. Shanker Krishnan (2011), "The Aha! Experience: Insight and Discontinuous Learning in Product Usage," Journal of Marketing, 75 (November), 105-123.

Lakshmanan, Arun, Charles Lindsey, and H. Shanker Krishnan (2010), "Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency," Journal of Consumer Research, 37 (4), 599-613.

Delvecchio, Devon, Arun Lakshmanan, and H. Shanker Krishnan (2009), "The Effects of Discount Location and Frame on Consumers' Price Estimates," Journal of Retailing, 85 (3), 336-346.

Lakshmanan, Arun and H. Shanker Krishnan (2009), "How does Imagery in Interactive Consumption lead to False Memory? A Reconstructive Memory Perspective," Journal of Consumer Psychology, 19 (3), 451-462.

Awards and Recognition

• 2016-2022 Dean’s Faculty Fellow
• 2014-2016 Co-Principal Investigator: National Science Foundation Award (#143579), “Cyber-Empathic Design: Using Embedded Sensors to Improve Product and System Design” ($367000)
• 2009-12, 2016-18 Awardee – Research Committee Grant, School of Management, UB
• 2003-2007 Chancellors’ Fellowship, Indiana University – Bloomington

Selected Conference Presentations

Lakshmanan, Arun, Junghan Kim, Dipanjan Ghosh, Andrew Olewnik, and Kemper Lewis, “Cyber-Empathic Design: A Framework for Mapping User Perceptions to Design Features via Embedded Sensors,” ISMS Marketing Science Conference, University of Southern California, Los Angeles, June 2017.

Ghosh, Dipanjan, Junghan Kim, Andrew Olewnik, Arun Lakshmanan, and Kemper Lewis, “Cyber-Empathic Design: A Data-Driven Framework Product Design,” at ASME International Design Engineering Technical Conferences & Computers and Information in Engineering Conference (Competitive Paper), Charlotte, August 2016.

Kim, Junghan and Arun Lakshmanan, “The Impact of Animated Display on Trajectory Visualization,” at Society for Consumer Psychology, Competitive Paper Session, St. Petersburg, February 2016.

Kim, Junghan, Dipanjan Ghosh, Arun Lakshmanan, Andy Olewnik and Kemper Lewis, “Cyber-Empathic Design: A Framework for Mapping User Perceptions to Design Features via Embedded Sensors,” at Association for Consumer Research, Working Paper Session, Phoenix, October 2015.

Kang, Esther and Arun Lakshmanan, “Who Knows What vs. Who Knows Who: Strategic Content Seeking in Social Media,” at Society for Consumer Psychology, Competitive Paper Session, Phoenix, February 2015.

Kim, Junghan and Arun Lakshmanan, “It’s Alive! How Kinetic Property in Ads Shapes Novelty Perceptions” Association for Consumer Research, Competitive Paper Session, Baltimore, October 2014.

Kang, Esther and Arun Lakshmanan, “Narcissistic Goodness: How Mental Simulation Type Affects Charitable Intentions,” at Society for Consumer Psychology, Competitive Paper Session, Miami, March 2014.

Industry Experience

• 2002-2003 Buyer, Veg-Oils, Branded Oils Division, Cargill (India)
• 2001-2002 Location Manager, Distribution Terminal, Kakinada, Cargill (India)
• 1998-2001 Merchant, Chennai, Cargill (India) Ltd
• 1997-1998 Entrepreneur

Professional Associations

• Association of Consumer Research
• American Marketing Association
• Society of Consumer Psychology