Arnoud Franken
at Cranfield School of Management
Biography
Cranfield School of Management
Early in his career as an R&D engineer in the energy and aerospace industries, Arnoud realised that business success in a complex, dynamic and uncertain world cannot be achieved solely through advanced technology. Therefore, he researched for many years the principles of human behaviour, strategy under uncertainty, resilience and change leadership at extraordinary organisations such as the Royal Marines, Jaguar Land Rover, Virgin Atlantic and others. Sharing and applying these insights through executive development, consultancy engagements, Harvard Business Review, conferences, and social media has enabled clients around the world to think and act differently to move their ideas forward faster and with peace-of-mind.
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