Anuradha Narasimhan

Prof Anu Narasimhan is a Professor-of-Practice at IIT Bombay. She teaches the popular foundational course Introduction to Entrepreneurship and leads the pre-incubation and mentoring programs IDEAS and Women in Entrepreneurship. She is a Strategy & Marketing professional with 24 years of experience in India creating and nurturing brands in diverse categories like CPG, lifestyle and telecom. She has worked with Titan Industries part of the Tata group, Hutchison Telecom, Unilever and was VP - Marketing with Britannia. She is currently pursuing a doctoral degree from Singapore Management University and serves on corporate / advisory boards. She counts as her notable contributions mentoring women leaders, entrepreneurs, and brand custodians. She is an engineer from IIT Bombay and did her Post Graduation in Business from IIM Bangalore.

Education

• Singapore Management University - Doctor of Philosophy - PhD, Omnichannel Retailing Dec 2015 - Jun 2022
• Indian Institute of Management Bangalore - MBA, Marketing 1990 - 1992
• Indian Institute of Technology, Bombay - B Tech, Civil Engineering 1986 - 1990