Anu Hastings

at UW Professional & Continuing Education

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  • UW Professional & Continuing Education

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Biography

UW Professional & Continuing Education

Anu Hastings, the communications and outreach specialist for the Department of Communication at the University of Washington, is a marketing and communications professional who's passionate about storytelling at the intersection of creative and analytical thinking, content strategy, data-driven marketing and project management.

Her background includes technology marketing at high-growth Seattle-area startups Indix (acquired by Avalara) and Apptentive. Hastings has also held contract consulting roles at Microsoft across teams like Employer Branding, Azure Cognitive Services and One Commercial Partner. Before that, she was in the cinema and media studies Ph.D. program at the UW Department of Comparative Literature.

Experienced marketing and communications professional, competent in content strategy and development, data-driven storytelling, qualitative and quantitative research, data analysis and visualization, writing, editing, and project management. Recognized by peers for detail-oriented approach and strong work ethic. Proven track record of meeting tight deadlines, and ability to quickly pick up and learn new tools and processes with little supervision. Effective written and verbal communication skills.

Skills:

  • Content development
  • Market research
  • Writing and editing
  • Marketing analytics
  • Data extraction and preparation
  • Data analysis and visualization
  • Formulate queries for pulling data
  • Social media marketing
  • Persona investigation
  • Project management
  • Primary and secondary research
  • Qualitative and quantitative analysis
  • HubSpot
  • Google Analytics
  • WordPress
  • Microsoft Office Suite
  • Tableau
  • Adobe InDesign

  • Green Card holder authorized to work in the U.S.

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