Anne Iarocci

Anne Iarocci has worked in the area of corporate marketing in the consumer packaged goods and retail industries for more than 12 years. Most recently, she worked as a Consumer Insights Manager at Procter & Gamble, leading consumer segmentation, marketing mix modeling, brand equity and advertising research across multiple brands. Prior to that, Anne worked on several key retail accounts as a Category Development Manager at General Mills. Anne also brings extensive retail marketing experience from her work at Canadian Tire Corporation. Anne has developed and instructed MBA and undergraduate marketing courses at the Rotman School of Management (University of Toronto) and at Wilfrid Laurier University.

ACADEMIC CREDENTIALS

• Master of Business Administration, Schulich School of Business, York University, 2007
• Honours Bachelor of Arts, Richard Ivey School of Business, Western University, 2000
• Bachelor of Arts, Psychology, Western University, 1998

AREAS OF SPECIALIZATION

• Marketing
• Advertising
• Marketing Research

AREAS OF EXPERTISE

• Marketing
• Marketing Research
• Advertising
• Consumer Behaviour
• Interactive/Digital Marketing
• Coaching
• Entrepreneurism
• Business-to-Business Marketing

CAREER HIGHLIGHTS

• 2014-Present: Professor, George Brown College Centre for Business
• 2014-Present: Sessional Lecturer, Rotman School of Management, University of Toronto
• 2007-2013: Consumer Insights Manager, Procter & Gamble
• 2003-2007: Category Manager, General Mills
• 2001-2003: Category Development Analyst, Canadian Tire
• 2000-2001: Business Consultant, Arthur Anderse

OTHER ACTIVITIES

• Adler-trained coach – Coaching entrepreneurs, business and legal professionals
• Mindfulness instructor – Wellfort Community Health