Anna Tuchman

Anna Tuchman joined the marketing faculty at the Kellogg School of Management in 2016. Professor Tuchman's research interests include the study of advertising and its underlying mechanisms, as well as questions that lie at the intersection of public policy and marketing. Her recent work evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and studies the impact of soda taxes on consumption. A second stream of research studies advertising effectiveness and consumer demand for advertising.

Professor Tuchman holds a PhD in Marketing and an MA in Economics from Stanford University. She completed her BA at the University of Pennsylvania. Before her graduate studies, she worked in economic litigation consulting at Cornerstone Research.

Research Interests

• Quantitative Marketing
• Empirical Industrial Organization
• Advertising: Addictive Goods, Addressable TV Markets, Ad Skipping, Digital and TV Advertising
• Policy and Regulation

Education

• Master of Arts, 2016, Economics, Stanford University
• Doctor of Philosophy, 2016, Marketing, Stanford University
• Bachelor of Arts, 2009, Economics, Mathematics, And Hispanic Studies, University of Pennsylvania

Academic Positions

• Assistant Professor of Marketing, Marketing, Kellogg School of Management, Northwestern University, 2016-present

Professional Experience

• Intern, CIGNA International, 2008-2008
• Analyst, Cornerstone Research, 2009-2011

Awards

• Sidney J. Levy Teaching Award