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Andrew Stephen - Using Digital Technology to Become More Human


Said Business School
L’Oréal Professor of Marketing

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. He was recently ranked as one of the top-25 marketing professors in the world by the American Marketing Association, and first in the UK. He was also named as one of the world’s top 40 business school professors under 40 by Poets and Quants in 2015. At Oxford Saïd, he is the head of the marketing faculty, director of the Oxford Strategic Marketing Programme in the School’s executive education portfolio, and the founding director of the Oxford Future of Marketing Initiative, which is an academic–industry collaboration focused on shaping the future of the marketing discipline.

Andrew grew up in Brisbane, Australia, and completed undergraduate degrees with first-class honours in engineering and business at the University of Queensland. His graduate studies in marketing were at Columbia University in New York, where he earned an MPhil and PhD with distinction. Prior to joining Oxford Saïd in 2015, he taught at leading business schools such as INSEAD, the University of Pittsburgh, and Columbia Business School.

Andrew’s research is published in all top academic journals in marketing (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and International Journal of Research in Marketing), as well as in top journals in psychology (Psychological Science and Journal of Personality and Social Psychology). His research has garned many accoldates, including the Marketing Science Institute's Alden G. Clayton award and the American Marketing Association's John A. Howard award and Donald R. Lehmann award. He is also a regular media commentator and has had work published in the Financial Times, Harvard Business Review, and the Wall Street Journal, and regularly blogs for’s CMO Network. Professor Stephen is also the author of many case studies on digital transformation and social media marketing, and a widely used social media marketing textbook, Social Media Marketing: Principles and Strategies.

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