Andrew Mitchell

Bio

Andrew Mitchell is the Patricia Ellison Emeritus Professor of Marketing at Rotman. His current research focus is on self-control, persuasion, metacognitive processes, nonconscious processes and the effects of knowledge, emotions, and personality traits on judgements and choice. He has published over 50 articles including articles in the Journal of Consumer Research, Journal of Marketing Research, Management Science and Journal of Marketing.

Academic Positions

2011-Present  Ellison Professor Emeritus of Marketing; Rotman School of Management, University of Toronto

1986-2011  Patricia Ellison Professor of Marketing; Rotman School of Management, University of Toronto

1984-1986  Associate Professor of Marketing; Faculty of Management, University of Toronto

1981-1984  Associate Professor of Marketing; Graduate School of Industrial Administration, Carnegie-Mellon University

1975-1981  Assistant Professor of Marketing; Graduate School of Administration, Carnegie-Mellon University

1972-1975  Assistant Professor of Marketing; College of Business Administration, The Pennsylvania State University

Honors and Awards

1971  Selected to represent the University of California at Berkeley, at the AMA doctoral Consortium

Selected Publications - Papers

The Moderating Effect of Product Knowledge on the Learning and Organization of Product Information In K. Machlait and R. Yalch (eds.), Online Consumer Behavior, Hillsdale, N.J.: Lawrence Erlbaum Associates 2003

Auctions: Research Opportunities in Marketing with D. Chakravarti, et al. Marketing Letters 2002

The Use of Alternative Knowledge Acquisition Procedures in the Development of a Knowledge Base Media Planning System International Journal of Man-Machine Studies 1987

The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement Journal of Consumer Research 1986