Andreas Herrmann

Andreas Herrmann is Professor of Marketing and Director of the Institute of Customer Insight at the University of St.Gallen, Switzerland. He studied Business Administration, Law and Economics, holds a Ph.D. in Marketing from the Koblenz School of Corporate Management, Germany and did his habilitation at the University of Mannheim, Germany. His main research interests are Marketing Management and Behavioral Economics. Andreas Herrmann is author of 15 books and more than 250 journal articles. His recent publication deals with Autonomous Driving (with W. Brenner and R. Stadtler).

Education

• Doctor of Philosophy - PhD WHU – Otto Beisheim School of Management (1988 — 1991)
• Bachelor's degree, Master`s degree WHU – Otto Beisheim School of Management (1984 — 1988)

Companies

• Professor & Director University of St. Gallen Institute for Mobility (2021)
• Visiting Professor The London School of Economics and Political Science (LSE) (2019)
• Academic Director SMART Mobility Management driven by SMART Cities & SMART Data (2019)
• Visiting Professor Tongji University (2017)
• Academic Director of the Global School of Empirical Research Methods GSERM Global School in Empirical Research Methods (2013)
• Professor & Director Institute for Customer Insight - University of St.Gallen (2009 — 2020)
• Professor & Director University of St.Gallen (2002 — 2009)
• Visiting Professor University of Michigan, Columbia University, MIT (2000 — 2008)
• Professor of Marketing University of Mainz (1996 — 2002)