Anat Keinan

Professor Keinan’s research interests include Branding, Symbolic Consumption, Consumer Wellness and Well-Being, Luxury Marketing, Consumer self-Control, Regret, Authenticity, the Consumption of Experiences, Fairness and Ethics in Marketing, and Ethical Consumption. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the Ferber Award for her research on collectable experiences, and the AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. Professor Keinan was twice ranked by the American Marketing Association as one of the Top 50 most productive Scholars in the premier marketing journals in the past 5 years. Her research was selected for the New York Times Magazine’s Year in Ideas issue, and recognized as the Journal of Consumer Research best paper award finalist in 2009, 2014, 2017, and 2020. Her research on consumer behavior has been published in the leading marketing, psychology, and managerial journals, and featured in hundreds of media outlets, including NPR, CNN, BBC, FOX, CBS, NBC, ABC, The Wall Street Journal, The New Yorker, The Economist, Scientific American, BusinessWeek, Financial Times, Forbes, TIME, Boston Globe, Washington Post, The Atlantic, Slate Magazine, Wired Magazine, Fast Company, Associated Press, and United Press International. She was named a Marketing Science Institute Young Scholar, and a 2020 MSI scholar, and serves on the Editorial Review Board of JCR. Her research was selected in 2014 for the JCR Research Curation on “Products as Signals,” in 2015 for the Research Curation on “Meaningful Choice,” and in 2017 for the Research Curation on “Behavioral Pricing.” Prior to joining BU Professor Keinan was on the faculty of Harvard Business School for over a decade, where she received the Jakurski Family Associate Professor Chair, and the Harvard Business School Wyss Award for Doctoral Mentoring. Her HBS case studies on branding and luxury marketing have been featured in the HBS Premier Case Collection and Poets & Quants.

Education

• 2002 – 2007 Ph.D., with distinction, Marketing Graduate School of Business, Columbia University
• 1999 – 2002 M.B.A., Magna Cum Laude, Major in Marketing
  Recanati Business School, Tel Aviv University, Israel
• 1996 – 1999 B.A., Dean’s list with Distinction, Economics and Communication. Tel Aviv University, Israel

Academic Employment

• July 2019 - Associate Professor of Marketing, Questrom School of Business, Boston University
• November 2014 Jakurski Family Associate Professor of Business Administration, Marketing Unit, Harvard Business School
• July 2014 Associate Professor of Business Administration, Marketing Unit, Harvard Business School
• July 2007 Assistant Professor of Business Administration, Marketing Unit, Harvard Business School

Selected Publications

• Goor, D., Keinan, A., Ordabayeva, N. (2021). "Status Pivoting", Journal of Consumer Research, 47 (6), 978-1002
• Keinan, A., Bellezza, S., Paharia, N. (2019). "The symbolic value of time.", Curr Opin Psychol, 26 58-61
• Bellezza, S., Paharia, N., Keinan, A. (2017). "Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol", Journal of Consumer Research ucw076-ucw076
• Keinan, A., Kivetz, R., Netzer, O. (2016). "The Functional Alibi", Journal of the Association for Consumer Research, 1 (4), 479-496
• Keinan, A., Crener, S., Bellezza, S. (2016). "Luxury Branding Research: New Perspectives and Future Priorities", Online Luxury Retailing: Leveraging Digital Opportunities Research, Industry Practice, and Open Questions
• Keinan, A., , Avery, J. (2015). "Framing the Game: How Brands’ Relationships with Their Competitors Affect Consumer Preference", Strong Brands, Strong Relationships
• Paharia, N., Avery, J., Keinan, A. (2014). "Positioning Brands against Large Competitors to Increase Sales", Journal of Marketing Research, 51 (6), 647-656
• Bellezza, S., Keinan, A. (2014). "Brand Tourists: How Non–Core Users Enhance the Brand Image by Eliciting Pride", Journal of Consumer Research, 41 (2), 397-417
• Bellezza, S., Gino, F., Keinan, A. (2014). "The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity", Journal of Consumer Research, 41 (1), 35-54
• Paharia, N., Keinan, A., Avery, J. (2014). "The Upside to Large Competitors", MIT Sloan Management Review: MIT's journal of management research and ideas, 56 (1), 10-11
• Bellezza, S., Gino, F., Keinan, A. (2014). "The Surprising Benefits of Nonconformity", MIT Sloan Management Review: MIT's journal of management research and ideas, 55 (3), 10-11
• Bellezza, S., Keinan, A. (2014). "How "Brand Tourists" Can Grow Sales", Harvard Business Review, 92 (7-8), 28-28
• Gershoff, A., Kivetz, R., Keinan, A. (2012). "Consumer Response to Versioning: How Brands’ Production Methods Affect Perceptions of Unfairness", Journal of Consumer Research, 39 (2), 382-398
• Keinan, A., Kivetz, R. (2011). "Productivity Orientation and the Consumption of Collectable Experiences", Journal of Consumer Research, 37 (6), 935-950
• Paharia, N., Keinan, A., Avery, J., Schor, J. (2011). "The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography", Journal of Consumer Research, 37 (5), 775-790
• Keinan, A., Avery, J., Paharia, N. (2010). "Capitalizing on the Underdog Effect", Harvard Business Review, 88 (11), 32-32
• Keinan, A., Kivetz, R., Netzer, O. (2009). "Functional Alibi", Advances in Consumer Research, 36 30-30
• Keinan, A., Kivetz, R. (2008). "Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior", Journal of Marketing Research, 45 (6), 676-689
• Keinan, A., Kivetz, R. (2008). "When virtue is a vice", Harvard Business Review, 86 (7-8), 22-+
• Johnson, E., Häubl, G., Keinan, A. (2007). "Aspects of endowment: a query theory of value construction.", J Exp Psychol Learn Mem Cogn, 33 (3), 461-474
• Kivetz, R., Keinan, A. (2006). "Repenting Hyperopia: An Analysis of Self-Control Regrets", Journal of Consumer Research, 33 (2), 273-282

Awards And Honors

• 2022, PhD Distinguished Mentor Award, BU Questrom
• 2022, JCR best article award finalist 2020, Journal of Consumer Research
• 2020, 2020 MSI Scholar, Marketing Science Institute, Marketing Science Institute
• 2019, Wyss Award for Excellence in Mentoring Doctoral students, Harvard Business School
• 2018, Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor, American Marketing Association
• 2018, Best Paper Award, LVMH-SMU Conference
• 2018, Best Paper Award, Monaco Symposium on Luxury
• 2018, Best Paper Award, Association of Consumer Research
• 2018, Franco Nicosia ACR Competitive Paper Award, Association for Consumer Research
• 2017, Best Article Award for a Journal of Consumer Research Article Published in 2014, Journal of Consumer Research
• 2017, Research selected for JCR Research Curation 2014, Journal of Consumer Research
• 2016, Top 50 most productive scholars in the premier journals in the past 5 years, American Marketing Association
• 2015, Research selected for JCR Research Curation 2015, Journal of Consumer Research
• 2015, Top 50 most productive scholars in premier marketing journals in the past 5 years, American Marketing Association
• 2014, Best Article Award for Journal of Consumer Research article published in 2011, Journal of Consumer Research
• 2013, Marketing Science Institute Young Scholar, Marketing Science Institute
• 2011, Ferber Award for best article published in the Journal of Consumer Research based on a doctoral dissertation, Journal of Consumer Research
• 2009, HBS Wyss Award for excellence in mentoring doctoral students, Harvard Business School
• 2008, Best Article Award for best Journal of Consumer Research article published in 2006, Journal of Consumer Research
• 2007, PhD awarded with distinction, Columbia University
• 2007, Rudolph Fellow, Columbia Business School, Columbia University