Ana Rosario

Assistant Professor of Marketing at University of Denver



Ana Babic Rosario, PhD is Assistant Professor of Marketing at the Daniels College of Business, University of Denver. Her research centers on technology-enabled consumption and communication, such as electronic word of mouth and social media, as well as consumer nostalgia. It has been published or is forthcoming in top-tier marketing journals, such as the Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. She regularly presents at leading marketing conferences, including Association for Consumer Research (ACR), INFORMS Marketing Science, European Marketing Academy Conference (EMAC), JAMS Thought Leaders’ Conference, and Consumer Culture Theory (CCT) Conference. Ana serves on the Editorial Review Boards for the Journal of Consumer Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing and is an ad-hoc reviewer for other marketing journals, including the Journal of Marketing, Journal of Interactive Marketing, and the Journal of Business Research. Among other courses, she has taught Marketing Research & Analytics, Social Media Marketing, and Introduction to Marketing.

Ana completed her PhD in 2016 at HEC Paris, France. In Fall 2014, she was a visiting scholar at the Schulich School of Business at York University in Toronto, Canada. She also holds a BA and MBA in Marketing from the Zagreb School of Economics and Management, Croatia.


One of Ana's career goals is to be a respected teacher who educates and entices future scholars and marketing professionals. She aims towards igniting subject matter interest in students, providing them with interesting ideas, and enabling them to use their knowledge, creativity, and contemporary tools in solving relevant problems. Ana's courses typically include a combination of course lectures to transmit relevant concepts and findings from her own research projects, as well as assignments, case studies, and debates for transforming and extending knowledge through classroom discussion. Since her earliest teaching experiences, Ana has been embracing information and communications technologies. She is familiar and very comfortable with several online learning platforms (Canvas, Blackboard, Moodle, WebCT, K-Hub), and she believes these are very useful in today’s education. For her most recent course on social media marketing, Ana used a number of tools (e.g., Kahoot, Socrative, and Poll Everywhere) for real-time feedback during lectures and interesting ideas for activities and student projects.

Ana's teaching philosophy emphasizes fairness, interactivity, and collaborative learning. She prioritizes balance between theory and practice and hopes to engage students in a lasting discussion. When supervising students, she invests time in brainstorming ideas in initial phases and providing feedback on write-ups. Her bachelor and master’s students (nine in total since 2013) have said that she is an engaged and thorough supervisor and have expressed thanks for her guidance.


Ana is currently teaching Introduction to Marketing (undergraduate) and Marketing Research (graduate) at the University of Denver.

Her teaching interests also include Social Media Marketing, Digital Marketing, Marketing Strategy, Meta-Analysis for Management Research, and Qualitative Research Methods.


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