Amandine Ody Brasier

Amandine Ody-Brasier in an assistant professor of organizational behavior at Yale SOM. She is interested in how social factors shape organizational action and market outcomes. In her research, she has examined the social construction of the market for Champagne grapes, highlighting the role of the relationships between wine houses and grape growers. She finds that local, normative expectations influence pricing processes and by extension, actors’ economic outcomes. Pr. Ody-Brasier’s current projects look at how market actors’ identity, both at the individual and organizational levels, may affect pricing. For instance, she studies how the relationships maintained by minority sellers may, under certain circumstances, help them improve their economic outcomes. Direct practical implications of this work include a better understanding of how organizations create and capture economic value from the relationships they maintain.

Education

• PhD , London Business School, 2012
• MS , HEC Montreal, 2004
• MA , Institut d’Etudes Politiques, 2002

Selected articles

Who Gets Punished Most for Trying to Change the Status Quo? A. Ody-Brasier and F. Vermeulen Academy of Management Journal 2019 Forthcoming

Under Pressure: Reputation, Ratings, and Inaccurate Self-reporting in the Nursing Home Industry A. Ody-Brasier and A. Sharkey Strategic Management Journal, 2019

Not the Usual Suspects: Default Expectations and the Strategic Use of Categories A. Ody-Brasier Research in the Sociology of Organizations 2018

When Being in the Minority Pays Off: Relationships among Sellers and Price Setting in the Champagne Industry A. Ody-Brasier and I. Fernandez-Mateo American Sociological Review 2017

Minority Producers and Pricing in the Champagne industry: The Case of Female Grape Growers A. Ody-Brasier and I. Fernandez-Mateo Academy of Management Best Papers Proceedings 2015