Allison Johnson

Professor Allison Johnson''s most recent research has been focused on consumer well-being (and conversely, consumer retaliation) as it relates to relationships with brands and service providers, by applying theories of attachment and social identity in the consumer domain. She and her coauthors have been honoured by publication of these works in the field''s top journals. On-going research is exploring further contributions to theory and practice by extending these investigations.
 
The Social Sciences and Humanities Research Council is funding her current works-in-progress investigating the effects of consumerism and hyperchoice situations: specifically, on what effects being chronically immersed in such situations may have on decision-making in moral dilemmas and altruistic choices.

Expertise

• Consumer Psychology
• Consumers' Relationships with Brands
• Consumer Well-Being
• Consumerism
• Social Identity and Attachment Theories
• Emotion

### Experience

• Faculty Director, Ivey Behavioural Research Lab, 2014 – present.
• Co-author (with Natalie Mauro) of Ivey’s #1 (of ~4,400) Best Selling Case (“The Pillsbury Cookie Challenge”) which also won Bestselling Case Awards in 2012, 2013, 2014 and 2015.
• Editorial Review Board Member, Journal of the Academy of Marketing Science, 2007-2013.
• Co-Chair Consumer Behaviour Track, 2010 and 2007 Academy of Marketing Science Conferences.
• Sustainability in Business Award, SAP Canada 2010.