Alisa Jno-Charles

Alisa comes to academia after more than a decade of finance and entrepreneurship experience. Her goal is to help students, entrepreneurs and their ventures understand who they are and how it impacts their decisions and outcomes so that they can develop into and effectively communicate who they want to be. As such, her research centers on venture identity development, traditional and social media impact, communication and discourse analysis, and legitimacy and financing acquisition.

Her professional career spans private equity investment, hedge fund trading, real estate financing, and business intelligence systems design and product management. Alisa's entrepreneurial experience ranges from building ventures in the peer-to-peer to business software spaces. As an entrepreneur, Alisa was featured on CNN, TechCrunch, Forbes, etc.

Alisa holds a Ph.D. from the Kelley School of Business at Indiana University as well as an M.B.A. and B.S.B.A from Babson College

Publications

Journal Articles

Zacharakis, A.L., Jno-Charles, A.B. (2013). Signaling legitimacy: An analysis of media for successful and failing new ventures. Frontiers of Entrepreneurship Research. Conference Proceedings

Jno-Charles, A.B. (2019). Adapt or Die? The Effects of Venture Identity Experimentation on Funding and Survival: Proceedings of the Seventy-ninth Annual Meeting of the Academy of Management. Other

Zacharakis, A.L., Jno-Charles, A.B. (2017). Why Startups Shouldn’t Chase Media Buzz. Harvard Business Review.