Ali Hayder

Dr Ali Hayder has a PhD in Digital Marketing and Entrepreneurship and has experience working in the academic, government and private sectors. He has conducted various workshops on Digital Marketing for small and medium businesses in the UK and abroad. The focus of these training programs is to explore how SMEs can use emerging technologies (machine learning, internet of things and data analytics) to develop effective marketing strategies.

He is teaching business-related and more specifically digital entrepreneurship-related courses at several of universities in the UK. He has also worked in HM Revenue and Customs and the Food Standard Agency where he was part of the projects linked to modernising tax revenue collection and developing policies by using evidence-based research via data analytics. Previously, he worked for a B2B IT company as a Digital Marketing Executive where he was responsible for developing and implementing their digital marketing strategy via SEO optimisation and social media marketing. Currently, he is running a consultancy helping entrepreneurs and small businesses to remain competitive in the market by harnessing the power of digital media.

Education

• The University of Salford - Doctor of Philosophy (Ph.D.), Digital Marketing and Entrepreneurship 2014 - 2018
• SZABIST - MS, Media Sciences 2010 - 2013
• Shaheed Zulfikar Ali Bhutto Institute of Science and Technology - BS, Media Sciences 2005 - 2009