Ali Faraji-Rad

Professor Ali Faraji-Rad teaches Consumer Behavior at the undergraduate level. His research focuses on the role of emotions and motivations in consumer behavior and decision-making. His research has been published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes.

RESEARCH INTERESTS

• The role of feelings and motivations in decision making
• Judgement under uncertainty
• Creativity and new product adoption
• Communication and persuasion

Education

• Doctor of Philosophy - PhD BI Norwegian Business School (2009 — 2012)
• Master of Science - MS Tarbiat Modares University (2006 — 2009)
• Bachelor of Engineering - BE Iran University of Science and Technology (2000 — 2005)

Companies

• Assistant Professor of Marketing University of Maryland - Robert H. Smith School of Business (2017)
• Assistant Professor of Marketing and International Business Nanyang Business School, NTU (2014 — 2017)
• Postdoctoral Scholar Columbia Business School (2012 — 2014)

PUBLICATIONS

• Faraji-Rad, Ali, Mehrad Moeini-Jazani, and Luk Warlop (2013), “Women Seek More Variety in Rewards
  When Closer to Ovulation,” Journal of Consumer Psychology, 23 (4), 503–508.
• Faraji-Rad, Ali, Bendik M. Samuelsen, and Luk Warlop (2015), “On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty,” Journal of Consumer Research, 43(2), 458–471.
• Pham, Michel, Ali Faraji-Rad, Olivier Toubia, and Leonard Lee (2015), “Affect as an Ordinal System of Utility Assessment,” Organizational Behavior and Human Decision Processes, 131(Nov), 81–94.
• Faraji-Rad, Ali, Shiri Melumad, and Gita Johar (2017), “Consumer Desire for Control as a Barrier to New Product Adoption,” Journal of Consumer Psychology, 27(2), 347–354.
• Faraji-Rad, Ali and Michel Pham (2017), “Uncertainty Increases the Reliance on Affect in Decisions,” Journal of Consumer Research, 44(1), 1–21 (Lead Article).
• Ng, Sharon, Ali Faraji-Rad, and Rajeev Batra, “Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global-Local Citizenship Identity,” Journal of Marketing Research, 58(2), 400-415.
• Faraji-Rad, Ali and Leonard Lee, “Banking Happiness,” Forthcoming in Journal of Consumer Research.