Ali Besharat

Ali Besharat has received numerous college-wide and university-wide fellowships and research and teaching awards. He has been featured in popular media outlets, including New York Times, Wall Street Journal, Forbes, CNBC, Time, CNN, Yahoo!, The Week, Business Insider, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, Denver 7, Denver Business Journal and Business Observer, among others. He has consulted with many companies, including Comcast, Danone North America, Freeport-McMoRan, Qdoba, Expedia, KONG, Leprino Foods and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC.

His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how consumers make sub-optimal choices in the financial and non-financial contexts. His other projects focus on the effectiveness of marketing communications and branding within digital environments, brand crisis management, competitive advertising and brand phonetics.

His work has been published in the Journal of Consumer Psychology, Journal of Business Ethics, Journal of Retailing, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among others. He currently serves on the editorial review board of the Journal of Retailing, European Journal of Marketing, and Journal of Hospitality & Tourism Research.

Featured Research

Keeping consumers in the red: Hedonic debt prioritization within multiple debt accounts

Education

• PhD University of South Florida (2006 — 2011)
• Master of Business Administration (MBA) Sharif University of Technology (2003 — 2006)
• Bachelor of Science (B.S.) Sharif University of Technology (1998 — 2003)

Companies

• Associate Professor Of Marketing University of Denver - Daniels College of Business (2018)
• Co Director Consumer Insights and Business Innovation Center (2017)
• Assistant Professor of Marketing University of Denver (2012)
• Instructor University of South Florida (2008 — 2011)
• Research Coordinator Sharif Energy Research Institute (2000 — 2003)