Alexei Gloukhovtsev

Research

Dr. Alexei Gloukhovtsev is a consumer researcher and Assistant Professor of Marketing at the Aalto University School of Business. Broadly speaking, his research focuses on how various actors in the marketplace affect consumer wellbeing and quality of life. His recent research projects examine consumer experiences of digital healthcare services, consumer and organizational pathways to social impact, and the role and limitations of public policy in the food and beverage marketplace.

Teaching

Dr. Gloukhovtsev has extensive teaching experience at both graduate and undergraduate levels. In addition to consumer behavior, his areas of expertise include digital marketing and marketing analytics. He has received multiple awards for his teaching, including Emerging Marketing Educator 2018, Aalto University School of Business Course of the Year 2019 (for his Digital Marketing course), and the 2020 CEMS Academic Tutor Award.

Areas of Expertise

• Consumer well-being, transformative consumer research, transformative service research, marketing & public policy, marketing systems

Education

• Aalto UniversityAalto University
  D.Sc., Economics and Business Administration

• Aalto UniversityAalto University
  M.Sc. (KTM), Marketing, Quantitative Methods

Journal articles

Labarge, M., Walker, K., Azzari, C., Bourassa, M., Catlin, J., Finkelstein, S., Gloukhovtsev, A., Leonhardt, J., Martin, K.D., Rejowicz, M., and Reshadi, M. (2022). Digital Exchange Compromises: Teetering Priorities of Consumers, Organizations, and the Iron Triangle, Journal of Consumer Affairs.

Bublitz, M.G., Chaplin, L.N., Peracchio, L.A., Cermin, A.D., Dida, M., Escalas, J.E., Eilert, M., Gloukhovtsev, A., and Miller, E.G. (2020). Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems. Journal of Public Policy & Marketing.

Gloukhovtsev, A., Schouten, J. W., & Mattila, P. (2018). Toward a general theory of regulatory arbitrage: a marketing systems perspective. Journal of Public Policy & Marketing, 37(1), 142-151.

Klein, J. F., Falk, T., Esch, F. R., & Gloukhovtsev, A. (2016). Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail. Journal of Business Research, 69(12), 5761-5767.