Alexandra Kunish

Assistant Professor of Professional Practice at Rutgers Business School

Biography

Rutgers Business School

Bi-lingual, global marketer with proven track record of building world-class brands, combining creativity & strategic thinking to drive revenue & profit growth. Demonstrated leadership by mentoring teams & fostering collaborative cross-functional partnerships. Successful in high-pressure & fast-paced industries; expertise in multiple categories, functions & distribution channels. Additional areas of expertise include:

Global Brand Management ♦ Licensing & Acquisitions ♦ Business Development ♦ Strategic Planning ♦ Marketing & Advertising ♦ Staff Development & Leadership ♦ White-Space Evaluation ♦ Product Development ♦ Competitive Intelligence ♦ Trend Forecasting ♦ New Product Launches ♦ P&L Management

Education

  • MPS Fashion Institute of Technology (2010 — 2012)
  • MBA Rutgers, The State University of New Jersey-Newark (2005 — 2007)
  • BSBA University of North Carolina at Chapel Hill (1995 — 1999)

Companies

  • Assistant Professor of Professional Practice Rutgers Business School (2018)
  • Founder & Managing Director The Stanton Consulting Group (2017)
  • Director, Global Licensing Playboy Enterprises, Inc. (2015 — 2017)
  • Senior Brand Manager, ANEW Avon (2013 — 2015)
  • Global Marketing Manager, Bumble and bumble The Estée Lauder Companies Inc. (2012 — 2013)
  • Associate Brand Manager, Neutrogena Cosmetics Johnson & Johnson (2011 — 2012)
  • Sr. Business Analyst Worldwide Licensing & Acquisitions Johnson & Johnson (2006 — 2011)
  • Longines Marketing Manager Swatch Group (2004 — 2005)
  • Global Business Development & Marketing Viva International Group (1999 — 2004)

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