Alex Canter

Raised by the restaurant world, Alex Canter is the fourth generation CEO of Canter's Deli, a historic Jewish Deli located in the heart of Los Angeles. Canter's great-grandfather started Canter's Deli in 1931, just after the Great Depression. His family has continued to push the business forward through the last 87 years and is still working around the clock to keep the pulse strong for the next 87.

The deli staff watched Canter grow up until he began working side by side with them, waiting tables at just 14 years old. Canter has touched upon every other position since. With a Bachelor of Science in Economics/Entrepreneurship from University of Wisconsin-Madison, Canter was well-positioned when he created Ordermark in 2017. Canter was raised in the deli kitchen, Ordermark was born there. Now serving hundreds of restaurants nationwide, Ordermark is revolutionizing the restaurant industry by helping restaurants grow profits with its innovative online ordering system.

Canter has spent thousands of hours researching and testing new ways to make online ordering successful, with a result of growing online ordering to over 30% of his family's business. Ordermark addresses a large and growing challenge for restaurants: online ordering services, which drive tremendous revenue to restaurants, each operate differently with its own technology and procedures for handling orders. This makes adding new online ordering services costly and difficult to effectively manage for restaurants. Canter realized the key to successful online ordering is to simplify order management and analyze key performance metrics across all ordering platforms.