Alessia Anzivino

Ph.D. in Management at the Catholic University of the Sacred Heart of Milan, she is a researcher and professor of marketing. You are the holder of several Marketing courses at an undegraduate and graduate level and of the Economics and Management of Cultural Heritage and Entertainment course at the Catholic University - Milan and Rome, and teaches in various Masters of the same university.

She is a researcher at the Marketing Research Center of the same University and Project Manager of the first level Master in Marketing Management - evening edition. You are a member of the Board of Directors of the Villa Mirabello Foundation in Milan. Previously she was SDA Professor at the Business Management School of Bocconi University. She is a member of the editorial board of SN Business & Economics and is a member of the SIM (Italian Marketing Society), SIMA (Italian Management Society) and Servig associations.

He has published his works in various national and international scientific journals and has presented his works in numerous conferences both in Italy and abroad. His main research areas refer to service marketing, sustainability, innovation in the management of market relations and Service Dominant Logic.

Resarch Interests

• Partnership profit - non profit
• Marketing fundraising
• Staff involvement
• Cause related marketing
• Social business plan