Ad de Jong

Presentation

Since 2018 Ad (“Addy”) de Jong has been a Professor of Marketing at the Department of Marketing at Copenhagen Business School. He obtained a M.Sc. in Psychometrics at the University of Leiden (1993-1998, The Netherlands) and has a Ph.D. from the School of Economics & Business Administration at the University of Maastricht (1998-2003, The Netherlands). He then worked at Eindhoven University of Technology (2003-2014, The Netherlands) as a Postdoctoral Researcher, Assistant Professor, and Associate Professor, respectively. In 2014 he was appointed as a Professor of Marketing at Aston Business School (2014-2017, United Kingdom).

He research focuses on frontline marketing, frontline employees, sales/service teams, sales/service innovation, marketing research methods (e.g., multivariate statistics, multilevel regression analysis).

Ad de Jong serves on the editorial review boards of the Journal of Service Research a_nd the _Journal of Personal Selling & Sales Management and he has served as an Editor of a special issue on Sales and Innovation for the Journal of Product Innovation Management. He has published in various journals including Management Science, the Journal of Marketing, the Journal of Management, Industrial Marketing Management,  the Journal of Retailing, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science the Journal of Service Research, the Journal of Management Studies, the Journal of Product Innovation Management, the British Journal of Management, Decision Sciences, and Marketing Letters.

He has taught PhD courses (on topics, such as (1) data exploration, (2) multiple regression analysis, (3) multilevel regression analysis, (4) how to position your paper, (5) how to respond to referee reports, (6) factor analysis)  at universities all over the world, including Aston Business School (UK); Aalto University (Finland); Maastricht University (Netherlands); Henley Business School (UK); Eindhoven University of Technology (Netherlands); ESCP Europe Business School, (Berlin); Autonomous University of Madrid (Spain); Technical University Darmstadt (Germany); University of Ljubljana (Slovenia); University of Valladolid (Spain); University of Newcastle (Australia), and ESCP Europe Business School, (Paris).

Primary research areas

Frontline marketing, frontline employees, sales/service teams, sales/service innovation, marketing research methods (e.g., multivariate statistics, multilevel regression analysis).

Courses

Creating Innovation and Customer Value
Marketing and Creative Processes
Positioning and Creative Strategies for Integrated Marketing Communication

Supervision

Ad de Jong supervises about three MSc theses a year. He has supervised numerous MSc students at various universities. He has also supervised several PhD students. Topics of supervision are frontline marketing, frontline teams, innovation selling, service marketing. Ad de Jong prefers quantitative approaches.