Aaron Barnes
Assistant Professor Of Marketing at University of Louisville
Links
Biography
Research interests:
- Cross-Cultural Consumer Behavior, Judgment and Decision Making, Consumer-Brand Relationships
Teaching interests:
- Marketing Research, Consumer Behavior, Strategic Brand Management, Digital Marketing, Retailing, Multicultural Marketing
Education:
- B.S. (Marketing) Indiana University
- M.A. courses (Social & Consumer Psychology) New York University
- Ph.D. (Business Administration) University of Illinois at Urbana-Champaign
PUBLICATIONS
- Shavitt, Sharon, and Aaron J. Barnes (2020). "Culture and the Consumer Journey." Journal of Retailing, 96.1: 40-54.
- Shavitt, Sharon and Aaron J. Barnes (2019). “Cross-Cultural Consumer Psychology,” Consumer Psychology Review, 2(1), 70-84.
- Shavitt, Sharon, Hyewon Cho, and Aaron J. Barnes (2019). “Culture and Consumer Behavior,” In Shinobu Kitayama, Dov Cohen (Ed.), Handbook of Cultural Psychology (2nd Edition). New York: Guilford Press.
- Xiao, Bangming, Minxue Huang, and Aaron J. Barnes (2015). Network Closure Among Sellers and Buyers in Social Commerce Community, Electronic Commerce Research and Applications, 14(6), 641-653.
Videos
KHS video - Aaron Barnes
IF Functions in Excel - MKT 441 - Prof. Barnes
Read about executive education
Other experts
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Looking for an expert?
Contact us and we'll find the best option for you.