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Increasing sales and profits entails a comprehensive revenue-management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear,...
School of Hotel Administration
Increasing sales and profits entails a comprehensive revenue management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear,...
Ithaca, New York, United States
ICTD International Centre for Training and Development
With increased globalization and competition, pricing is a burning issue for many businesses. This course has been designed to develop and improve your organisation’s pricing strategy. During this course you will learn to assess your pricing opportunities, utilize tools to measure value,...
Sep 18—22, 2022
5 days in Dubai, United Arab Emirates
Revenue management is cross-functional and cross-disciplinary. The courses leading to a Master Certificate in Revenue Management provide the skills you need to maximize revenue in today’s complex global market. Take a strategic approach that enables your team to push the levers that drive profits...
Cranfield School of Management
Finance Fundamentals equips managers who have financial responsibilities with the key concepts and abilities required to manage finances at an SME level. The programme delivers an understanding of the key drivers of business value, how management decisions affect financial decisions and how to...
Sep 13, 2022
Booth School of Business
Learn how to strategically manage pricing to defend or increase your profitability, even in highly competitive markets. Too often, managers treat pricing as a tactical problem. By pricing to cover costs, they undermine profit. By pricing for competitive advantage, they undermine value. In fact,...
Dec 5—9, 2022
5 days in Chicago, Illinois, United States
Marketing encompasses the various ways you communicate, differentiate, and reinforce your hospitality brand promise to potential customers. In the hospitality industry, the world of digital marketing is opening doors no one knew existed and driving customer engagement, feedback, and endorsements...
Vlerick Business School Executive Education
If you’re relying on gut feeling to price your products and services – or you’re using a cost-plus formula, this programme could change your game. Prepare to roll up your sleeves and immerse yourself in creating a well-crafted pricing strategy that drives value for your organisation. In your...
Oct 26, 2022—Jan 18, 2023
1 day in Ghent, Belgium
Carlson School of Management
Pricing is one of the most important levers in the business with a direct impact on the bottom line. Understanding the growing power of value-based pricing is critical to business success. This course will delve into the psychology of pricing strategies, while considering the perspective of your...
Oct 20—22, 2022
The hospitality business has more moving parts than most people realize, and more customer touchpoints than any other industry. Teamwork is essential. Whether you aspire to management, have recently been promoted, or are currently in a management position, this certificate program positions you...