Courses similar to Business Marketing Strategy (Kellogg School of Management)

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Vlerick Business School Executive Education

5,086 USD

How to succeed in business-to-business markets Business-to-business (B2B) competition has never been fiercer. Are you launching innovative services or products on the market? You will be imitated in no time. Look for real competitive advantage (that’s the message you will hear again and...

Oct 12—15, 2021

1 day in Ghent, Belgium

5,086 USD

The Chartered Institute of Marketing

565 USD

This workshop introduces the core principles that underly effective B2B marketing practice. B2B organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing capabilities and knowledge that combine marketing...

Jul 26, 2021

Online course

MCE

4,183 USD

How to create a B2B Marketing Strategy in today's complex and ever-changing business environment? What are the challenges that Senior Marketing Managers face? and How to respond to these challenges? This B2B Marketing Training Programme offers a comprehensive overview of the latest trends and...

Oct 4—6, 2021

3 days in Munich, Germany

4,183 USD

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The Chartered Institute of Marketing

1,415 USD

As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead...

Aug 5—6, 2021

Online course

1,415 USD

IMD Executive Education

11,086 USD

Let timeless marketing fundamentals guide your decision-making, online and offline Understand how digitalization changes customer decision-making and what this means for your brand Become familiar with emerging business models and new approaches to market strategy Master new technologies...

Nov 1—5, 2021

1 day in Lausanne, Switzerland

11,086 USD

Vlerick Business School Executive Education

19,151 USD

Develop and implement your B2B marketing & sales strategy Learn how to formulate your marketing and sales strategies in terms of customer value. Implement new campaigns and initiatives to achieve your market share and profit margin targets. And prepare yourself for future success as a marketing...

Sep 8, 2021—Jan 27, 2022

20 days in Brussels, Belgium

19,151 USD

Lagos Business School

479 USD

Guided by senior members of LBS's marketing faculty — experts in business-to-business marketing — you will gain exposure to their leading-edge thinking on successful business practices and explore in-depth the fundamentals and best practices of B2B marketing strategy. Highly interactive and...

Aug 10—27, 2021

Online course

479 USD

IMD Executive Education

3,303 USD

Discover how digitalization transforms the marketing landscape Explore pathways for recreating customer value Become familiar with outside-in marketing activities to gain customer insights Explore inside-out marketing activities to educate and engage customers Learn the basics of...

Sep 27—Nov 21, 2021

Online course

3,303 USD

MCE

2,176 USD

As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). Learn tactics to utilize the 4 Ps...

Oct 18—27, 2021

Online course

2,176 USD

Schulich Executive Learning Centre

3,649 USD

Work on your own business challenges and begin developing a strategic marketing plan that you can apply immediately to your workplace. Apply theory to practice through team discussions, case studies, videos and group work in a lively, participatory environment for maximized learning. Program...

Sep 27—Oct 6, 2021

Online course

3,649 USD

How can we help you?

For individuals

  • Analyze individual requirements
  • Provide relevant program recommendations

For corporate customers

  • Development of a customized program
  • Selection of educators with online teaching experience
  • Deployment of a customized LMS