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School of Continuing Studies

XMKT-721 Digital Marketing Strategy

Sep 6—14, 2019
4 daysModules info
Washington, District of Columbia, United States
USD 1055
USD 263 per day

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Description

Course Details

Digital Marketing Strategy is designed to introduce students to core concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Explain advanced digital marketing tactics, including email marketing, search engine optimization, search engine marketing, and social media marketing
  • Evaluate current digital marketing tools and technology
  • Conduct a current-state and gap analysis to identify a business' digital marketing strengths and weaknesses
  • Create a digital marketing strategy document to achieve organizational goals
  • Report the status of a business’ digital marketing strategy since implementation

Experts

Bret Peters leads marketing for ADF Solutions, a cyber and digital forensics software company with “A Passion for Results”. At ADF Bret manages global marketing and partner relationships with a focus on delivering engaging content and delightful experiences to drive growth. Professor Peters tea...