XMKT-721 Digital Marketing Strategy

School of Continuing Studies

How long?

  • 12 weeks
  • in person

School of Continuing Studies

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About the course

Digital Marketing Strategy is designed to introduce students to core concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Explain advanced digital marketing tactics, including email marketing, search engine optimization, search engine marketing, and social media marketing
  • Evaluate current digital marketing tools and technology
  • Conduct a current-state and gap analysis to identify a business' digital marketing strengths and weaknesses
  • Create a digital marketing strategy document to achieve organizational goals
  • Report the status of a business’ digital marketing strategy since implementation

Experts

Shashi Bellamkonda

Shashi Bellamkonda, speaker and digital marketing expert, is the Chief Marketing Officer at Surefire Social, a company that provides turnkey integrated marketing SaaS technologies and services focused on local marketing for national Brands and Franchises. He was previously Vice-President, Digital...

Richard Toohey

Rich Toohey is an accomplished marketing consultant and adjunct instructor with extensive experience in Loyalty, CRM, Customer Engagement, and Market Research. Rich Toohey is President of Resolvere Insights LLC, a marketing consultancy helping clients across industries with projects related to Lo...

Stephanie Schierholz

Stephanie L. Schierholz has more than 15 years’ experience leading strategic communications, media relations, social media, and public outreach efforts. Stephanie Schierholz is the senior spokesperson responsible for leading integrated communications efforts for NASA’s human spaceflight programs...

XMKT-721 Digital Marketing Strategy at School of Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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