XMKT-721 Digital Marketing Strategy

School of Continuing Studies

School of Continuing Studies

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

About the course

Digital Marketing Strategy is designed to introduce students to core concepts in multi-channel marketing in the digital environment. Students will be introduced to advanced strategies in email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media marketing.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Explain core concepts of multi-channel marketing and digital marketing strategies
  • Explain advanced digital marketing tactics, including email marketing, search engine optimization, search engine marketing, and social media marketing
  • Evaluate current digital marketing tools and technology
  • Conduct a current-state and gap analysis to identify a business' digital marketing strengths and weaknesses
  • Create a digital marketing strategy document to achieve organizational goals
  • Report the status of a business’ digital marketing strategy since implementation

XMKT-721 Digital Marketing Strategy at School of Continuing Studies

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.