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School of Continuing Studies

XCPD-763 Policies and Procedures to Manage Risk

Aug 12—18, 2019
Online
USD 650
Oct 25, 2019
Washington, District of Columbia, United States
USD 699
USD 699 per day
Nov 18—Dec 1, 2019
Online
USD 699

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Description

Course Details

This course examines social media policies and procedures to manage risk and improve communication strategies. Participants will have the opportunity to draft social media policies and procedures for their respective organizations. Participants will develop skills to draft policies for the full life cycle of social media accounts that address structural restraints and requirements. Students will learn to leverage tools and resources to institute process, technological, organizational changes required to manage risk and achieve their communication goals.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Prepare social media policies for the full life cycle of social media accounts that address structural restraints and requirements
  • Recognize key steps in how to register for and optimize social media channels for an organization
  • Explain how to draft social media policies to empower employees for social media success
  • Evaluate social media policies for interaction with the public
  • Construct procedures for managing social media accounts and mitigating potential risks

Experts

Since 2013 Sarah has worked for Georgetown University School of Continuing Studies in various capacities, including Subject Matter Expert, Curriculum Writer, and Adjunct Faculty. Some of the courses she has taught include advanced digital marketing analytics, measuring social media return on inve...