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School of Continuing Studies

XCPD-762 Writing for Social Media

Sep 23—Oct 6, 2019
Online
USD 699
Oct 22, 2019
Washington, District of Columbia, United States
USD 699
USD 699 per day
Jan 27—Feb 2, 2020
Online
USD 699
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Description

Course Details

This course will explore the relationship between audience, purpose and text in a cross section of social media, including Tweets, blog posts, Facebook updates, and Instagram photos. We will develop criteria for evaluating each form of writing, find examples, assess what makes them effective, consider the decoding skills they demand from readers, and practice the form using tried and true social media writing tactics As participants practice the craft of writing for social media, they will receive detailed, constructive feedback on all assignments.

Course Objectives

Upon completion of this course, successful students will be able to:

  • Compose social media updates that support communications and marketing objectives
  • Employ social media-specific writing tactics to create concise, persuasive content
  • Compare and contrast social media updates in order to determine which writing tactics resonate with users
  • Optimize social content using techniques such as search engine optimization, headlines and visuals

Experts

Brittany Brown is the Community Manager for National Public Radio (NPR), where she is a part of the Audience Engagement & New Ventures team responsible for developing and executing a strategy to reach younger, diverse audiences. Prior to NPR, she was employed as a social media strategist for...