XCPD-732 Social, Mobile and Search Marketing

School of Continuing Studies

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School of Continuing Studies

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Read more about Business Analytics

Business Analytics courses will introduce you to a popular and diverse profession. A business analyst is a specialist in many IT fields as well as in ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

About the course

This course surveys online platforms, applications, and tracking methods. In this course, participants will develop a common vocabulary with industry professionals. Terminology in data analysis will be introduced alongside a commonly-used industry matrix.

Using case studies, participants will develop working knowledge of common industry approaches and techniques.

Course Objectives

Upon completion of this course, successful students will be able to

  • Explain fundamental social media, mobile, and search engine marketing concepts, terms, and applications
  • Express key components to assembling a new media marketing strategy for a business
  • Identify best practices and principles for managing successful new media campaigns
  • Create a new media strategy document for a business to improve social media and mobile marketing, website rankings, and increase web traffic at minimal costs
  • Apply new media marketing principles to manage your personal brand on social media

Experts

Shashi Bellamkonda

Shashi Bellamkonda, speaker and digital marketing expert, is the Chief Marketing Officer at Surefire Social, a company that provides turnkey integrated marketing SaaS technologies and services focused on local marketing for national Brands and Franchises. He was previously Vice-President, Digital...

XCPD-732 Social, Mobile and Search Marketing at School of Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.