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School of Continuing Studies

XCPD-732 Social, Mobile and Search Marketing

Nov 1—9, 2019
4 daysModules info
Washington, District of Columbia, United States
USD 1055
USD 263 per day

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This course surveys online platforms, applications, and tracking methods. In this course, participants will develop a common vocabulary with industry professionals. Terminology in data analysis will be introduced alongside a commonly-used industry matrix. Using case studies, participants will develop working knowledge of common industry approaches and techniques.

Course Objectives

Upon completion of this course, successful students will be able to

  • Explain fundamental social media, mobile, and search engine marketing concepts, terms, and applications
  • Express key components to assembling a new media marketing strategy for a business
  • Identify best practices and principles for managing successful new media campaigns
  • Create a new media strategy document for a business to improve social media and mobile marketing, website rankings, and increase web traffic at minimal costs
  • Apply new media marketing principles to manage your personal brand on social media


Shashi Bellamkonda, speaker and digital marketing expert, is the Chief Marketing Officer at Surefire Social, a company that provides turnkey integrated marketing SaaS technologies and services focused on local marketing for national Brands and Franchises. He was previously Vice-President, Digital...