XCPD-463 Building Blocks of Franchising

Over the past 50 years, franchising has evolved into one of the most dynamic, transformative business strategies in the world. This course takes a detailed look at how franchising started, evolved and transformed into its current form. An in-depth look at why people start a franchise, buy a franchise and use the franchise model will be explored. In addition, an examination of the different alternatives to the franchise model will be considered to understand the value and purpose of franchising. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The key topics and guest speakers include:

• A Global Perspective: Paul Rocchio, Vice President of Development & Member Services, IFA
• Legal Analysis: Regina Amolsch, Partner, Plave Koch, PLC
• Strategic Franchise Structures: Janaki J. Parmar, Corporate Counsel, Marriott International
• The Economic Impact of Franchising: Mari Millard, VP Research, FranData
• International Franchise Overview: Larry Oberly, Vice President, Global Development, RE/MAX, LLC
• Social Impact of Franchising: Rhett Linke, Executive Director, Source America

Note: Speakers subject to change based on availability.

Course Objectives

At the completion of the course, a successful student will be able to:

• Discuss the history and transformation of the franchise industry and common motivations to start, buy, and use the franchise model.
• Compare the franchise model to corporate structures, chain development, mergers, acquisitions and divestitures.
• Discuss fundamentals of the economic and social impact of franchising.