XCOM-701 Fundamentals of Social Impact Storytelling

School of Continuing Studies

What are the topics?

School of Continuing Studies

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Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

About the course

Storytelling is inextricably linked to what it means to be a human being. Before there were formal forms of communication, our ancestors were telling stories through cave paintings, ancient hieroglyphics, and around the campfire as a way to connect and share knowledge. Today, storytelling has had a renaissance of importance as research has proven that stories can drive targeted action on behalf of important social impact issues. This course provides students with foundational knowledge about the historic usage of stories in order to understand how to harness that power of influence for modern day applications within social impact settings. Students will also learn a strategic story plan framework developed by Georgetown University’s Center for Social Impact Communication that they will utilize throughout the certificate in order to create a portfolio of stories.

Course Objectives

Learning Objectives

  • Explain why the CSIC Story Plan Framework should be used to develop stories
  • Explain how stories are a tool for influence
  • Define the goals of storytelling for social impact
  • Describe the current state of social impact storytelling
  • Differentiate between content and stories
  • Assess the use of content and stories within a social impact setting

Experts

John Trybus

John D. Trybus is a social strategist on a mission to help impact organizations embrace the blur—between sectors, functions, departments and human strengths—for good. He leads and manages Georgetown University’s Center for Social Impact Communication, a research and action center working to igni...

XCOM-701 Fundamentals of Social Impact Storytelling at School of Continuing Studies

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

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