ICTD International Centre for Training and Development

Writing Reports and Proposals

Available dates

Dec 22—26, 2019
5 days
Dubai, United Arab Emirates
USD 3300
USD 660 per day


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About the course

It is essential to understand how to write reports and proposals that get read. We write reports in a range of formats and a variety of purposes. Whether you need to report on a product analysis, inventory, feasibility studies, or something else, report writing is a skill you will use again and again.

Having a method to prepare these documents will help you be as efficient as possible with the task. This Writing Reports and Proposals course will build on a solid base of writing skills to present information in formal, informal, and proposal styles.

Course Objectives

The specific objectives of this unique experience are to help you:

  • Utilize the '7 C's of Business Writing
  • Understand how to ensure email is used professionally and effectively
  • Know the basic structure of agendas, email messages, business letters, business proposals, and business reports.
  • Know tips and techniques to use when deciding the most appropriate format to use for agendas, email messages, business letters, business proposals, and business reports.
  • Gain an overview of Request for Proposals, Projections, Executive Summaries, and Business Cases.
  • Define proofreading and understand techniques in improving proofreading skills.
  • List guidelines in printing and publishing business writing.

Course Outline

The Seven C's of Business Writing

  • Care - take pride in work
  • Clear - easy to understand
  • Correct - the right words
  • Concise - Is it too wordy
  • Creative - different styles
  • Complete - check the 5 W's
  • Courteous - be professional
  • Keep reader's needs in mind

Controlling office technology before it controls you -

Structuring Business Communication

  • Communication Basics
  • Defining your Message
  • Analyze your Audience
  • Structuring your Message

Developing a Business Writing Style

  • Roles of Written Communication
  • Good Written Communication
  • Communication Checklist
  • Develop an Effective Writing Style

Essential technical editing and writing skills

  • Use abbreviations, contractions, acronyms and symbols appropriately and consistently
  • Correctly write numbers and units using the metric system
  • Use capital letters appropriately and consistently
  • Decide whether to write a number with words or with digits
  • Employ strategies to prevent the overuse of acronyms
  • Use punctuation correctly and consistently
  • Use bulleted and numbered lists correctly and consistently

Writing for Special Circumstances

  • What is Tactful Writing?
  • Rules for Tactful Writing
  • Writing a Bad News Letter
  • Why the Need for Persuasive Writing?
  • Strategies for Persuasive Writing
  • Writing a Persuasive Letter

Writing Meeting Agendas:

  • The Basic Structure
  • Choosing a Format
  • Writing the Agenda

Writing Proposals:

  • The Basic Structure
  • Choosing a Format
  • Writing the Letter

Writing Reports:

  • The Basic Structure
  • Choosing a Format
  • Writing the Letter

Other Types of Documents

  • Requests for Proposals
  • Projections
  • Executive Summaries
  • Business Cases


  • The Basic Structure
  • Choosing a Format
  • Writing the Letter
  • Explain the key difference between reports and proposals
  • Identify the six essential questions that you must answer in your proposal
  • Explain the importance of establishing your credibility
  • Explain the importance of solving a problem for your readers
  • Write a covering letter that quickly establishes context
  • Construct a title that includes a recommendation and a benefit
  • Write an effective executive summary
  • Write a background section that provides the necessary context
  • Convert features and advantages to benefits
  • Employ a modular format
  • Employ plain English to enhance your clarity and reputation
  • Employ highly effective persuasion strategies
  • Engage in effective lobbying behavior

Developing Oral Communication Skill

  • Guidelines for Effective Oral Communication
  • Planning
  • Key components to Enhance Oral Communication
  • Elements of Good Oral Communication
  • Principles of Effective Speeches
  • Speech Styles or Delivery Formats
  • Active Listening and Observation

Doing Business on the Telephone

  • Telephone Etiquette
  • Answering the Telephone Courteously
  • What to Tell the Caller
  • Handling Rude or Impatient Callers
  • Screening Calls
  • Taking Messages
  • Telephone Fundamentals
  • End Conversation Gracefully
  • Checking Messages and Returning Calls

Proofreading and Finishing - Avoid the Cringe

  • A Proofreading Primer
  • How Peer Review can help
  • Printing and Publishing

Course Methodology

A variety of methodologies will be used during the course that includes:

  • (30%) Based on Case Studies
  • (30%) Techniques
  • (30%) Role Play
  • (10%) Concepts
  • Pre-test and Post-test
  • Variety of Learning Methods
  • Lectures
  • Case Studies and Self Questionaires
  • Group Work
  • Discussion
  • Presentation

Who should attend

Those who are in a secretarial or administrative position, and who wish to improve their skills, or those who are about to be appointed to such a position.

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