Writing for Today's Business

The University of Adelaide

What are the topics?

The University of Adelaide

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

This course is designed for professionals looking to enhance their writing skills, with particular emphasis on writing for ‘mobile audiences’.

About the course

Writing to engage people with information in a mobile-driven, social-media impacted world.

  • Understand the principles of good writing.
  • Learn strategies for understanding and engaging your audience/s.
  • Apply practical approaches for writing across a range of contexts.

What is covered in the course?

  • Principles of good writing.
  • How knowing your audiences shows you what to write.
  • Writing for how people read.
  • Making the most of your first ten seconds of attention.
  • Writing for messaging: emails and correspondence.
  • Writing for publications: brochures, handouts and flyers.
  • Writing for online contexts.

How will I benefit?

You will gain:

  • an understanding of the principles of good writing
  • tools to help you understand your audience
  • writing strategies for how people read across platforms and contexts
  • effective approaches for gaining and keeping attention on your messages
  • practical techniques for effective writing in different contexts – from planning and drafting to editing and proof-reading.

How will my organisation benefit?

Your organisation will gain an individual with:

  • an understanding of the fundamentals of strategy development
  • a process for analysing your current organisation’s internal strengths and weaknesses, and its external opportunities and threats
  • knowledge on how to apply a systematic approach to developing strategic goals and objectives.

Experts

David Rawlings

David is an online professional who has been working on the web for nearly 20 years. He has experience with more than 1500 web sites and is a seasoned presenter, delivering workshops and lectures in online communication, writing for the web and social media strategy and creative. He was formerly ...

Writing for Today's Business at The University of Adelaide

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.