Writing for the web and Social Media

The University of Adelaide

How long?

  • from 1 day
  • in person, online

What are the topics?

The University of Adelaide

Disclaimer

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Full disclaimer.

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Who should attend

Ideal for professionals at any level who are writing web and social media content for work.

About the course

Ensure your online messages are not just read but received, as your writing improves to tackle the challenges of an online world.

  • Understand how to write for an audience online.
  • Appreciate the principles of good online writing.
  • Gain skills in interpreting features into benefits.
  • Develop a bank of ideas for writing in four separate online media.
  • Understand how to evaluate writing.

What is covered in the course?

  • Identifying your audiences.
  • Principles of good writing.
  • Writing benefits v features.
  • Nuts and bolts of web writing.
  • Writing for web.
  • Writing for emarketing and enewsletters.
  • Writing for blogs.
  • Writing for social media.
  • Evaluating your writing.

How will I benefit?

With a strong emphasis on the audience, this program will guide you in understanding the principles of good writing and how to apply this to web and social media mediums. You will benefit from a range of useful hints and tips from our industry expert to keep your audience engaged!

How will my organisation benefit?

A better web site, more targeted social media and eNewsletters that generate higher responses then they currently do.

Experts

David Rawlings

David is an online professional who has been working on the web for nearly 20 years. He has experience with more than 1500 web sites and is a seasoned presenter, delivering workshops and lectures in online communication, writing for the web and social media strategy and creative. He was formerly ...

Writing for the web and Social Media at The University of Adelaide

From  AUD 595$477

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Thank you for your application

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.