Web Analytics

Bauer College of Business

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Bauer College of Business

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About the course

Successful marketing requires a unique blend of art and science. As we move from Web 2.0 to Web 3.0 and beyond, the wealth of data and information available to marketers has increased exponentially. This course introduces you to web analytics and helps you create a comprehensive strategy for measuring your inbound marketing activities.

After taking this course you will take three things away with you:

  • Awareness of what Web analytics is, and what a Web analytics program can and cannot tell you.
  • An understanding of which tools and metrics are useful to a Web analytics program.
  • Knowledge of which available metrics are most useful to your particular online business, and how they should be used.

Experts

William Zahn

Research Interests Sales Management Ethical Selling Social Media Marketing Courses Introduction to Professional Selling Social Media Marketing Search Engine Marketing Introduction to Marketing Education BBA University of Texas at Austin Ph.D. University of Houston

Danny Gavin

Danny Gavin has developed a reputation as someone who is highly motivated and provides results. He is a persistent and creative problem-solver who utilizes his extensive experience to strategically develop cutting-edge digital marketing campaigns. Through his vast experience in the marketing and ...

Web Analytics at Bauer College of Business

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.