About the course
Design thinking is a powerful methodology that many companies are using to develop creative and innovative solutions to very challenging problems. In this seminar, you will engage in a series of hands-on activities to learn about the five-stage design thinking process and to practice the techniques. You will learn about how to conduct empathy-based user research, synthesize insights from your fieldwork, brainstorm creative solutions, prototype effectively, and test your proposed solutions. This workshop will embrace a learning-by-doing approach in which you will work on a mock project with others as you learn about the design thinking process.
15% Introduction to the Design Thinking Methodology
- We will conduct a funand engaging team exercise that highlights several of the key principles of thedesign thinking approach to innovation.
35% Understanding the User: Field Methods & Techniques
- We will learnmultiple techniques that design thinkers employ to gain empathy withusers. Specifically, we will focus onhow and why design thinkers do not rely on surveys and focus groups, butinstead seek to observe and interview users in their natural environments. We will learn how to conduct field researcheffectively, and how to develop insights about user needs and desires based onthat research
25% Generating Innovative Solutions
- We will practiceseveral different ideation techniques including traditional brainstorming aswell as alternative techniques. Througha series of exercises, we will learn why groups sometimes struggle to generatecreative solutions, and we will develop some methods for improving the ideationprocess.
15% Prototyping and Testing Our Solutions
- Design thinkers do not analyze and deliberate to discoverthe best solution. Instead, they let theusers decide. They develop simple,low-cost, low-fidelity prototypes, and they use them to garner feedback fromusers. We will learn how to begin theprototyping process with simple storyboarding, and how to move on to moresophisticated prototypes. We also willdiscuss how we can create simple experiments to test our solutions.
Prof. Michael Roberto is the Trustee Professor of Management at Bryant University in Smithfield, RI, where he teaches leadership, managerial decision-making, and business strategy. He joined the tenured faculty at Bryant after serving for six years on the faculty at Harvard Business School. He ha...
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