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European School of Management and Technology

Understanding, Analyzing and Applying New Technologies in Existing and New Business Models

Digital Excellence Program: Understanding, Analysing and Applying New Technologies
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Description

New technologies and platforms are disrupting markets – either by peer-to-peer trading and smart contracts via decentralized ledger technologies such as Blockchain, or by machine learning and Artificial Intelligence (AI). For achieving digital excellence, participants will become aware of the potential benefits these new technologies can bring to their businesses. However, they will also be sensitized that cybersecurity and digital threats become more imminent than ever before. In an interactive format, participants will get acquainted with the history and technology of the Blockchain, and in group work they will explore how business models use the technology in new products, services and for internal process optimization. Likewise, the core functionality of AI will be experienced in a hands-on tutorial (no prior programming skills needed), and major business applications and current short-comings of the technology will be discussed. The first day is complemented by a webinar on cybersecurity with an associate of ESMT’s Digital Society Institute.

WHAT YOU LEARN

New technologies and platforms are disrupting markets – either by peer-to-peer trading and smart contracts via decentralized ledger technologies such as Blockchain, or by machine learning and Artificial Intelligence (AI). For achieving digital excellence, participants will become aware of the potential benefits these new technologies can bring to their businesses. However, they will also be sensitized that cybersecurity and digital threats become more imminent than ever before.

In an interactive format, participants will get acquainted with the history and technology of the Blockchain, and in group work they will explore how business models use the technology in new products, services and for internal process optimization. Likewise, the core functionality of AI will be experienced in a hands-on tutorial (no prior programming skills needed), and major business applications and current short-comings of the technology will be discussed. The first day is complemented by a webinar on cybersecurity with an associate of ESMT’s Digital Society Institute.

  • Understanding future technologies and trends, becoming aware of the potential benefits new technologies like blockchain, machine learning and AI, IoT and platforms can bring to businesses.
  • Have a deeper understanding of what AI is and how it is relevant to their job / life.
  • Have a high-level AI agenda for themselves or their organization.
  • Know where to look at if they want to go deeper in the subject.

Day 1 (ESMT) – Understanding and Analysing Existing Business Models: Blockchain – history, and its prospects; value creation and business models of Blockchain platforms; application workshop to experience blockchain technology; webinar on cyberstrategy and its implications for businesses

Day 2 (41North) – Artificial Intelligence in Business Applications and Platforms: How neural networks and machine learning revolutionize business practices; technologies (cognitive computing, chatbots, computer vision, neural networks); optimizing processes and products with AI; ecosystems and platforms, aligning architecture, governance, and strategy; how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks; security, regulation, and consumer trust as pre-requisites for building a platform

Key Topics:

  • Introduction to blockchain
  • Application of blockchain technologies
  • Cybersecurity
  • AI, neural networks and machine learning
  • Ecosystems and platforms

Key Benefits:

  • Becoming aware of the potential benefits new technologies like blockchain, machine learning and AI, IoT and platforms can bring to businesses
  • Sensitizing that cybersecurity and digital threats become more imminent than ever before
  • Prerequisites to build a platform

HOW YOU LEARN?

We have designed an experience-based program for managers from senior level to top. Module relies on methods specifically chosen for this group, including interactive lectures, individual exercises, practical (application) workshops, discussions with faculty and peers, and a business model workshop.

Methodology:

  • Interactive lectures
  • Short exercises and quizzes
  • Hands-on tutorial
  • Gamification elements
  • Group work
  • Developing own ideas for applying new technologies in the organization

Who should attend

"Understanding, Analysing and Applying New Technologies in Existing and New Business Models" is designed for managers from all functions that would not only like to get a better overview of existing new technologies, but also understand how they might be used for in their organizations.

REPRESENTATIVE JOB TITLES OF FORMER PARTICIPANTS INCLUDE

  • Business Developer,
  • CFO,
  • Chief Officer,
  • COO,
  • Director Business Applications,
  • Engine Management Engineer,
  • Group Director Finance,
  • Head of Public Affairs,
  • Managing Director,
  • Senior Business Developer,
  • Senior Manager,
  • Venture Manager,
  • Vice President

Experts

Christoph Burger is senior lecturer and senior associate dean executive education at the European School of Management and Technology. Before joining ESMT, he worked five years in industry at Otto Versand and as vice president at the Bertelsmann Buch AG, five years at consulting practice Arthur D...
Before joining ESMT Berlin, Jens Weinmann was project manager of the Market Model Electric Mobility, a research project financed by the German environmental ministry (BMU). From 2007 to 2009, he worked as manager at the economic consultancy ESMT Competition Analysis. Further consulting experience...
Deep expertise on digital business processes and cognitive automated systems & robotics. Industry wise knowhow and consultancy background from leading consultancy firms such as E&Y , Deliotte. Currently Solution Leader at Koc Digital.
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