Who should attend
This program is designed for individual business executives and teams in mid to senior-level management. Ideal participants include: general managers, executives in business development, marketing, sales, operations, customer service, HR, legal and finance.
For maximum impact, and where possible, we recommend you join as a team of colleagues.
Your goal is to gain a deeper understanding of the latest of innovative technologies and apply them to your business. You have a working understanding of technology but not necessarily technical expertise.
About the course
- Open up new opportunities for your business by exploring latest technologies and the impact for your business and industry
- Become familiar with nimble innovation practices, the venturing world, design thinking as well as rapid prototyping
- Develop a beta-prototype with experts in technology, innovation and entrepreneurship that you can apply to your business
Hype versus reality?
The business potential of transformational technologies like blockchain, IoT, artificial intelligence and robotics, is enormous but how do you separate the hype from the reality?
TransformTECH brings you the possibility to really discover which technology will enable you to create new business opportunities. Plus, free you up to work smarter and swifter.
Combining business and technology experts in one program, you will be inspired to find new business solutions using the most globally applicable innovative technologies. Every year, the faculty choose the most relevant innovative technologies and help you apply them to your business. All of this - in just 4 days.
New technologies for your business transformation
Hands-on, experiential learning
TransformTECH is not just another technology conference. In an interactive, experiential environment, you journey through the exciting world of new technologies and innovation in the context of your business. You will leave with a pretotype (a working prototype) for your business transformation.
Explore AI, blockchain, IoT and robotics
Maybe you could design new products with artificial intelligence (AI)? Deliver new customer experiences using blockchain or the Internet of Things (IoT)? Or boost efficiency with intelligent robotics? You'll get up to speed on these exponentially improving technologies, you will learn how to select the most appropriate ones to enable digitization, assess the impact on your business and how you can harness their power (watch video).
Innovation and design-thinking methodologies
Using an innovation methodology, you'll move from identifying a business challenge which could be solved by technology to creating a pretototype which provides the solution. You will follow a step-by-step approach and be inspired by examples from many industries.
Combined expertise of IMD and EPFL
The program brings together the innovation and technology expertise of two top schools: IMD business school and EPFL (Ecole polytechnique fédérale de Lausanne), one of the two Swiss federal institutes of technology.
You identify a business transformation challenge/ opportunity to work on during the program with support from IMD.
You get familiar with the latest digital technologies through a designated platform.
Move from inspiration to prototyping
You will explore business opportunities in 3 areas:
Design new products, services and solutions
Are you dealing with stagnating sales or even serious disruptions in your market? Perhaps you’ve succeeded in partially streamlining your cost structure. You must come up with new ways to grow your business and technology is certain to help, but where should you start? In this session, you will be challenged to design a new customer offering (product, service or solution) that can bring new sources of growth for your business and to imagine ways to test your assumptions in the market.
Deliver new user experiences
Technology provides us with amazing new capabilities, but ultimately, the implementation of a new technology depends upon an audience wanting to buy it, use it and be wowed. In this session, you’ll learn about users to better understand their “pain points”, the benefits they’re seeking and the value they’re willing to allocate. With this insight, you’ll explore how your business–customer interface could be improved through technology.
Develop operational efficiencies
Are you under relentless pressure to make operations more efficient, reduce costs or improve internal services? Technology can improve an organization’s competitiveness by offering people powerful tools to access the right information at the right time, in turn to facilitate their decision-making. But technology goes well beyond supplying information. It can also augment human intelligence to improve the running of your business.
Explore exponentially improving technologies**
Get the latest from EPFL and other technology experts on:
Do you understand blockchain and how it could be useful for your business? Considered the biggest revolution since the internet and commonly associated with bitcoin or other cryptocurrencies, blockchain has the potential to transform multiple industries.
Nowadays, every organization must think about how to embrace the opportunities offered by the IoT and its underlying smart-connected technologies, as they can apply to different industrial fields. In this session, you’ll cover the three main themes that enable the IoT to be deployed in any business.
Data analytics & artificial intelligence
You’ll discover how modern machine learning and data science are reshaping existing businesses and how they can help you identify new opportunities, too. In this session, fast-forward to the near future, discuss the next wave of artificial-intelligence (AI) systems and anticipate their impact on data-enabled corporations.
During this session you will take a journey into the workplace of tomorrow and discover intelligent applications for robots.
Develop your technology-enabled business case Create and refine your pretototype through experiential learning:
- Get first-hand exposure to new technologies with a visit to EPFL labs
- Exchange with start-ups from EPFL that have applied blockchain, AI, IoT and robotics to different business areas
- Develop a pretototype with feedback from business, innovation and technology experts. Come as a team to develop a pretotoype for your specific business opportunity.
By the end of the program you will be ready to test your technology-enabled business case within your organization.
Continue technology prototyping for your business transformation initiative and get feedback.
Join IMD’s professional alumni network
Once you complete an IMD program, you join IMD’s alumni network, an outstanding global community of global business leaders who will support you long-term.
Arturo Bris is Professor of Finance at IMD. Since January 2014 he is also leading the world-renowned IMD World Competitiveness Center. At IMD he directed the from 2009-2014. He has directed programs for senior executives in several industries and continents. Prior to joining IMD, Professor Bris ...
Cyril Bouquet is Professor of Strategy at IMD. His major interest is the interface between organizational psychology, strategy and leadership. His teaching, research and consulting activities focus on leaders who are working with their teams to design winning competitive initiatives and action pl...
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her current research topics include strategy implementation, new business development, strategic alliances and change management. She has led both public programs, such as Orchestrating Winning Performance and Stra...
Marc Gruber is Vice President for Innovation at EPFL and full professor at the College of Management of Technology at EPFL where he holds the Chair of Entrepreneurship and Technology Commercialization (ENTC). Marc also acts as Deputy Editor at the Academy of Management Journal (AMJ), the highest ...
Pierre Vandergheynst received the M.S. degree in physics and the Ph.D. degree in mathematical physics from the Université catholique de Louvain, Louvain-la-Neuve, Belgium, in 1995 and 1998, respectively. From 1998 to 2001, he was a Postdoctoral Researcher with the Signal Processing Laboratory, Sw...
David Atienza Alonso is associate professor of electrical engineering and director of the Embedded Systems Laboratory (ESL) at the Institute of Electrical Engineering within the School of Engineering (STI) of EPFL, Switzerland. Previously he was associate professor at the Computer Architecture an...
Bryan Ford leads the Decentralized/Distributed Systems (DEDIS) lab at the EPFL. He focuses broadly on building secure decentralized systems, focusing on scalable and privacy-preserving blockchains. An internationally recognized specialist in data security and privacy protection, Bryan is working ...
Auke Ijspeert is a full professor at EPFL and head of the Biorobotics Laboratory (BioRob). He has a PhD in artificial intelligence from the University of Edinburgh (1999) and has been at EPFL since 2002. His research interests are at the intersection between robotics, computational neuroscience, ...
Alyson Meister is a Professor of Leadership and Organizational Behavior at IMD. Having lived and worked in North and South America, Europe, Asia, and Australia, Professor Meister specializes in leading diversity and change, managing evolving and boundaryless career trajectories, and supporting o...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.