The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results

American Management Association

How long?

  • from 2 days
  • online, in person

American Management Association

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Who should attend

Experienced managers and executives and anyone who aspires to a leadership position or who is expected to provide leadership.

About the course

People need to hear what you have to say.

No matter how compelling the vision or how brilliant the strategy, without leadership communication, there is no execution.

The ability to get buy-in, garner trust and inspire loyalty en masse isn't a skill you have to be born with. Now you can learn to develop grace under fire and inspire others when giving speeches and presentations. This fast-paced, results-oriented seminar is uniquely designed to strengthen your leadership communication skills modeled on the world's best communicators. You'll learn practical techniques to shape your leadership messages, hone an authentic leadership voice and engage in powerful conversations that achieve results.

How You Will Benefit

  • Improve your leadership communication skills
  • Build greater buy-in, trust and loyalty
  • Demonstrate grace under fire and defuse tension
  • Overcome resistance to change
  • Motivate followers and inspire them to action
  • Rally support in difficult situations

What You Will Cover

The Voices of Effective Leaders - Past and Present

  • Describe typical situations requiring leadership communication and assess how well you use the language of leadership in these situations
  • Identify five traits of effective leadership communication and assess how well you demonstrate those traits

Finding Your Leadership Voice

  • Learn the two components of a leader’s voice
  • Describe several leadership communication styles and describe your dominant style

Crafting Compelling Messages That Inspire Action and Produce Results

  • Pinpoint the desired results of your leadership message by using a results matrix
  • Shape your leadership message

Setting the Stage for Powerful Communication

  • Pick the right forum for leadership communications and create a winning setting for your key messages
  • Overcome stage fright and communication anxiety

Taking the Lead

  • Generate presence and charisma that command respect
  • Send clear messages that maximize audience understanding

Setting the Direction You Want Others to Travel

  • Communicate a clear mission and inspire vision and values
  • Delegate authority in ways that prompt others to take responsibility

Influencing and Inspiring Others into Action

  • Identify the factors that demotivate
  • Light a fire in the hearts of others

Coaching, Counseling and Mentoring for Improved Performance

  • Stimulate and guide authentic coaching, counseling and mentoring sessions

Addressing Tough and Touchy Topics in Ways That Defuse Tension

  • Handle conflict and hostile disputes

Outline – Classroom

Learning Objectives

  • Describe and Apply the Five Principles of Effective Leadership Communication
  • Craft a Compelling Leadership Message That Inspires Action and Produces Results
  • Describe and Apply Four Leadership Communication Styles
  • Take Charge of a Group of People and Win Their Support
  • Communicate the Strategic Direction with Passion
  • Set the Operational Direction (Delegate Responsibility) in Ways That Get Action
  • Influence Buy-In and Committed Action
  • Inspire People to Do Their Best
  • Coach, Counsel, and Mentor Others to Build Their Skills and Grow Personally
  • Recognize and Reward People for Their Efforts and Good Work
  • Handle Tough Situations in Ways That Minimize Resistance and Maximize Acceptance

The Voices of Effective Leaders Past and Present

  • Define Leadership
  • Describe Typical Leadership Situations, and Assess How Well You Use the Language of Leadership in Those Situations
  • Describe Five Traits of Effective Leaders as Communicators and Assess How Well You Demonstrate Those Traits
  • Explain How Effective Leaders—Past and Present—Have Communicated Well

Finding Your Leadership Voice

  • Describe the Two Components of a Leader’s Voice
  • Describe How to Find Your True Voice as a Leader
  • Describe Four Leadership Communication Styles and Identify Your Dominant Style
  • Describe When and How to Use Each Style

Crafting a Compelling Message That Influences, Inspires, and Produces Results

  • Gather Your Thoughts Quickly to Craft a Message
  • Pinpoint the Desired Results of Your Leadership Message
  • Tailor Your Message to the Intended Audience So That It Resonates

Getting the Attention and Understanding of Those You Wish to Lead

  • Get the Genuine Attention of Followers
  • Generate Presence and Charisma That Command Respect
  • Send Clear Messages That Maximize Audience Understanding
  • Tell Dramatic Stories That Captivate Audiences and Make Your Message Clear

Setting the Direction for Others

  • Communicate a Strategic Direction (an Inspiring Vision, Mission, and Values Statement) with Passion and Precision
  • Set the Operational Direction, Assign Responsibility, and Delegate Authority in Ways That Prompt Others to Take Responsibility

Influencing Buy-In and Committed Action

  • Describe and Apply Nine Different Influence Strategies
  • Get Others to Accept, Endorse, and Advance Your Agenda
  • Overcome Resistance and Initiate Change

Inspiring Others to Do Their Best

  • Describe the Factors That Motivate and Demotivate People
  • Light a Fire in the Hearts of Others

Coaching, Counseling, and Mentoring for Improved Performance

  • Conduct Authentic Coaching, Counseling and Mentoring Sessions
  • Provide Positive Feedback and Constructive Criticism

Address Tough and Touchy Situations in Ways That Defuse Tension

  • Discuss the “Undiscussables” and Other Sensitive Issues Tactfully
  • Defuse Tension and Assert Yourself Well in Tense Situations
  • Deliver Bad News and Unpopular Changes in Ways That Win Acceptance
  • Handle Conflict and Mediate Disputes

Outline – Online

LESSON ONE

The Voice of Effective Leadership

  • Define Leadership
  • Describe the Voice of Leadership
  • Apply Five Principles of Effective Leadership Communication

Finding Your Leadership Voice

  • Identify the Two Components of a Leader’s Voice
  • Describe Your Dominant Leadership Style
  • Apply Each of the Four Leadership Styles Adaptively

LESSON TWO

Crafting Messages That Inspire Action and Results

  • Gather and Organize Ideas Using Mind Mapping
  • Pinpoint the Desired Results of Your Message
  • Tailor Your Message to the Audience So It Resonates

Delivering Powerful and Understandable Communications

  • Identify Strategies to Gain and Hold Attention
  • Identify Strategies to Ensure Understanding

LESSON THREE

Setting Strategic Direction

  • Differentiate Between the Strategic and Operational Direction
  • Communicate the Strategic Direction (Mission, Vision, Values for Your Work Unit) in an Inspiring Way

Influencing and Inspiring Others to Action

  • Identify the Nine Strategies for Influencing Others
  • Select Effective Influence Strategies for a Situation
  • Describe Ways to Boost Motivation in Others

LESSON FOUR

Delegating and Coaching for Improved Performance

  • Explain How to Delegate in Ways That Prompt Others to Take Responsibility
  • Describe Techniques for Coaching Poor Performance

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The Voice of Leadership: How Leaders Inspire, Influence and Achieve Results at American Management Association

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