The Strategy Programme

Henley Business School

How long?

  • 4 days
  • in person

What are the topics?

Henley Business School


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Who should attend

  • All senior-level executives charged with driving value for their organisation
  • Directors responsible for creating or implementing strategy within the organisation
  • Board members and senior executives who wish to drive their business on commercial reality and facts and who are looking for effective tools and techniques to help them compete.

About the course

Devise and implement robust strategies that can create lasting competitive advantage in your organisation with The Strategy Programme.

  • See strategy as a leadership tool: use it to provide clear leadership and direction to employees and stakeholders
  • Critique and develop your own organisation's strategy
  • Understand how strategies impact an organisation’s performance
  • Overcome internal challenges to strategy and drive your business forward
  • Create strategies that 'stick' within your organisation

Programme Overview

Designed for senior executives, The Strategy Programme helps you kick-start the strategic review process in your organisation. It focuses on specific issues in your organisation and gives you the tools to create and implement strategies that address them.

At Henley, strategy is seen as an essential leadership tool rather than just a thinking process. While theory is a major part of the agenda, this is not at the expense of practical learning - which is delivered through workshops, strategy critique activities and group discussion. A follow-up day gives you the opportunity to check progress and maintain momentum while implementing your strategy.

You will be encouraged to think about strategy in the long-term, while making sure you remain agile in a competitive business environment.

Key Benefits

For Individuals

Define and demystify strategy in a business setting

Understand the role of strategy in leadership and employee engagement

Learn to critique and challenge existing business strategies at the highest level

Gain new strategy tools and concepts to use in your organisation

Build your peer network

For Businesses

Review your organisation's strategy against best practice and identify opportunities to add value

From the pre-work onwards, the programme focuses on your organisation's issues

Develop leaders who can successfully create and implement strategies

Become an outward-looking organisation focused on creating and maintaining lasting competitive advantage

Become more profitable and more sustainable in the long term

Course structure

The Strategy Programme is workshop-style and how-to focused. Over three days at Henley, you will gain the tools and capabilities to develop and implement your organisational strategy. A follow-up day then enables you to check progress and maintain momentum.

This programme is underpinned by rigorous research, with delivery always from a practitioner’s point of view.

Programme content

The programme runs for a total of four days:

The Strategy Programme: Pre-Programme (3-4 weeks)

Before the programme starts you will:

  • Prepare a strategy critique document and 5-minute presentation
  • Meet with at least one key customer to understand their strategy
  • Read relevant articles for discussion

The Strategy Programme: Module 1 (3 days residential)

Module 1 enables you to develop your understanding of how strategies create value and how to use strategy as a leadership tool. You will have the chance to review your organisation's strategy against best practice and develop it further.

In this module you will study:

  • The business environment
  • Methods of critiquing business strategy
  • Strategy as a leadership tool
  • The difference between goals and business strategies
  • Topical events that affect strategy
  • The role of customer expectations in shaping strategy
  • How to leverage market insight to create a competitive strategy
  • How to focus your organisation to deliver strategy successfully

You will also:

  • Create an action plan for your continued professional development and impact within your organisation.

The Strategy Programme: Back in Organisation (8-10 weeks)

Back in your organisation, you will apply what you have learned by taking action and assessing its effectiveness. Ahead of the follow-up day you will prepare a new strategy critique and 5-minute presentation.

The Strategy Programme: Module 2 (1 day)

Module 2 will give you the opportunity to present, assess and refine your updated business strategy critiques.

In this module, you will analyse:

  • What worked and what didn't
  • Successes and challenges
  • The necessary adjustments that need to be made
  • Your peers' experiences

The Strategy Programme: Post-Programme Activities

After the programme, you can remain part of the Henley Business School community by:

  • Joining our alumni network
  • Accessing resources from the virtual learning portal for up to 12 months
  • Participating in virtual action learning by phone (2 hours)


Jeff Callander

Jeff is an Associate Faculty Member of Henley Business School, contributing to the Henley Partnership, the Advanced Management Programme and as Programme Director for The Strategy Programme – Challenging Strategies with Insight. Jeff initially worked in oil exploration as both an engineer and a m...

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The Strategy Programme at Henley Business School

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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