About the course
We are moving from an industrial economy to a digital one. Can mature organizations survive using the same systems that made them successful, or do those very systems put them at risk? Startups, on the other hand, are not limited by legacy organizational baggage. With access to top talent and little government oversight, they can aggressively apply new solutions to legacy industries that haven’t changed in decades, including retail, life sciences, transportation, healthcare, and hospitality.
This course uses case studies to explore how the world’s best startups are taking on the world’s biggest companies, and how those large companies are adapting to survive. Ensure that your company isn’t overtaken by an emerging startup by learning how to prepare for this shifting landscape.
You Will Learn
- What factors are putting your mature organization at risk and how to stop them
- How legacy systems can manage the change from industrial to digital business models
- Why many companies resist change, and what you can do to overcome that resistance
- How mature organizations can leverage their systems, capital, resources, experience, and connections to help them succeed
Research Statement Robert Siegel researches strategy and innovation in both large and small companies, as well as the opportunities and challenges that technological change brings to these firms. Additionally, Robert teaches product management and product development best practices and methods, a...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.