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University of Cape Town Graduate School of Business

The Business of Wine

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Description

The Wine Business Management course is the only training programme of its kind in South Africa that focuses on the business aspects of wine.

The wine industry is complex and multidisciplinary and demands a specialised approach. This short course is tailored to the needs of the industry. It gives delegates critical market insight and the business acumen and leadership skills needed to maximise opportunities in the wine industry and make themselves and their organisations more competitive.

Delegates will learn from some of the most respected wine business practitioners in South Africa. The interactive, practice-driven case-study approach is easy to engage with and delivers valuable insights along with practical skills ranging from business plan formulation to strategic marketing.

Is this course for me?

If you want to build a career in the wine industry you would benefit from this short business course. The course is targeted at professionals working across the wine value chain including sommeliers, hospitality professionals, wine makers, viticulturists, wine marketers, entrepreneurs and distributors – or even garagistes. The Wine Business Management programme offers an unrivalled opportunity to network with like-minded professionals.

To advance and promote transformation in the industry, The VinPro Foundation and the GSB have made several bursaries available for this programme. Please contact Ann Wium on ann.wium@gsb.uct.ac.za for details on how to apply.

Key take-outs

  • Advance your business know-how and gain practical skills from business planning to strategic marketing and sales
  • Gain critical insight into the macro and micro economic environment that affects wine businesses in South Africa.
  • Understand the history of the South African wine industry and the strategic challenges facing the industry going forward.
  • Develop insight into the dynamic regulatory environment and challenges that affect wine businesses in South Africa.
  • Understand how to approach value creation and complex management decisions in wine production.
  • Learn how to identify and analyse wines with differing origin, variety, age and style.
  • Formulate an effective business plan for a wine business.
  • Network with like-minded professionals as well as some of the leading personalities in the South African wine industry.
  • Be part of building a transformed South African wine industry.

Course Information

This course involves a ten day contact period at the GSB followed by the submission of an individual assignment. Delegates will be awarded a certificate from the University of Cape Town on successful completion of the course.

Who should attend

If you want to build a career in the wine industry you would benefit from this short business course. The course is targeted at professionals working across the wine value chain including sommeliers, hospitality professionals, wine makers, viticulturists, wine marketers, entrepreneurs and distributors – or even garagistes. The Wine Business Management programme offers an unrivalled opportunity to network with like-minded professionals.

Experts

Michael Fridjhon is South Africa’s most widely consulted liquor industry authority, an international wine judge and one of South Africa’s leading wine writers. He is Visiting Professor at the University of Cape Town Graduate School of Business, and teaches in the wine business programme jointly h...
Strategic marketing, business collective strategy and collaboration, innovation, wine business management & wine business education, international trade, management and organisational studies, hospitality leadership, wine tourism, business model formulation, consumer behaviour & brand str...

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